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Smaller Retailers Spending More on Social Media

March 8, 2011

Here’s another indication that your small retailers increased their usage of social media in 2010 and intend to use it even more in 2011. This report is just another in a long line of indicators that social media sites, primarily Facebook, are becoming more important to small retailers and it’s been said that their Facebook […]

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Facebook Deserves To Be Part of Your Local Media Plans

February 28, 2011

Local advertising continues to change and what may have been a farfetched media idea a few years ago, should be a part of your plans today.   Look at this chart from eMarketer about Facebook penetration in the US. While you may not be convinced that buying display ads on Facebook is right for you, we’ve […]

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25% of New Car Buyers Do Their Research via a Mobile Device

February 3, 2011

Local advertising continues to change at, if possible, an even faster pace than last year.  We’ve read, written and heard a lot about the need for mobile sites as the younger generations rely on their phones more than their computers to access the Internet and to communicate with one another. Here’s a screenshot from a […]

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It's Time to Take Your Brand Message to Local Facebook Fan Pages

January 31, 2011

Here is an interesting report about who has a Facebook fan page by category. For  many local retailers a Facebook fan page has become their local web site and as a brand marketer, you have to worry about what they are saying on these pages about your brand.  Because a Facebook fan page is so […]

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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers

January 26, 2011

As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep pace and deliver local information to consumers or risk losing their interest. Here’s one way to deliver regional promotions and promotions for specific dealers economically. Some promotions aren’t national and therefore […]

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Local Online Marketing – Pay-Per-Click, Display Ads, Facebook, Twitter…

January 26, 2011

Channel Program The Channel Program is a software platform connecting all players in an industry vertical. Built around the independent retailer, it links them to their manufacturers, buying groups, distributors, customers – anyone a dealer interacts with in conducting their business. Participants in the Channel Program can have a wide variety of tools for all […]

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Facebook is Starting to Creep Me Out

January 18, 2011

Social marketing is on a fast track to become a part of our everyday marketing plans and efforts.   And, Facebook may lead the way, unless they mess up the security and privacy issues that have plagued them for sometime.  Like this feature: So, Facebook will allow my friends to check me in to places?  So, […]

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Let's End the Year on a Positive Note

December 27, 2010

Now is the time of year when we evaluate the past and look toward the future.   Here’s a report from Wells Fargo/Gallup that tells us our small businesses are starting to feel better about their future.  And,that’s good for all of us. Since many of our retailers fall into this category and/or sell products to […]

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Online Ad Spending Beats Newspaper Spending for First Time

December 21, 2010

We’ve seen it coming for years but 2010 will go down as the first year ever that advertisers spent more money online than on newspapers in the U.S. I think the biggest reason this didn’t happen sooner is that it’s hard to spend that much money online. Consumers have been spending more and more time […]

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Here's What Small Retailers Think is Important for Finding New Customers

December 14, 2010

First of all, this study was done by Constant Contact, a company with a vested interest in providing email marketing to businesses large and small.   That being said, it is still an interesting view of what your retailers are thinking. What’s interesting is to see how much importance small retailers are putting on all things […]

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