Local advertising continues to change and what may have been a farfetched media idea a few years ago, should be a part of your plans today. Look at this chart from eMarketer about Facebook penetration in the US. While you may not be convinced that buying display ads on Facebook is right for you, we’ve […]
Local advertising continues to change at, if possible, an even faster pace than last year. We’ve read, written and heard a lot about the need for mobile sites as the younger generations rely on their phones more than their computers to access the Internet and to communicate with one another. Here’s a screenshot from a […]
Here is an interesting report about who has a Facebook fan page by category. For many local retailers a Facebook fan page has become their local web site and as a brand marketer, you have to worry about what they are saying on these pages about your brand. Because a Facebook fan page is so […]
As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep pace and deliver local information to consumers or risk losing their interest. Here’s one way to deliver regional promotions and promotions for specific dealers economically. Some promotions aren’t national and therefore […]
Channel Program The Channel Program is a software platform connecting all players in an industry vertical. Built around the independent retailer, it links them to their manufacturers, buying groups, distributors, customers – anyone a dealer interacts with in conducting their business. Participants in the Channel Program can have a wide variety of tools for all […]
Social marketing is on a fast track to become a part of our everyday marketing plans and efforts. And, Facebook may lead the way, unless they mess up the security and privacy issues that have plagued them for sometime. Like this feature: So, Facebook will allow my friends to check me in to places? So, […]
Now is the time of year when we evaluate the past and look toward the future. Here’s a report from Wells Fargo/Gallup that tells us our small businesses are starting to feel better about their future. And,that’s good for all of us. Since many of our retailers fall into this category and/or sell products to […]
We’ve seen it coming for years but 2010 will go down as the first year ever that advertisers spent more money online than on newspapers in the U.S. I think the biggest reason this didn’t happen sooner is that it’s hard to spend that much money online. Consumers have been spending more and more time […]
First of all, this study was done by Constant Contact, a company with a vested interest in providing email marketing to businesses large and small. That being said, it is still an interesting view of what your retailers are thinking. What’s interesting is to see how much importance small retailers are putting on all things […]
The New York Times is reporting this morning that Ask.com is no longer a search engine and instead is returning to being a question-and-answer service. Lots of lessons to be learned here, the most important of which is to be nimble. AskJeeves and then Ask.com hit the market with a lot of fanfare and when […]