As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep pace and deliver local information to consumers or risk losing their interest.
Here’s one way to deliver regional promotions and promotions for specific dealers economically.
Some promotions aren’t national and therefore can’t be a part of your brand site, but all is not lost if you have a robust dealer microsite system. With dealer microsites you’re in position to quickly publish regional or dealer promotions based on the dealer’s sales level or by the products they carry.
Link to these mircosites from your dealer locator and you have your own internet advertising network that reaches thousands of your most likely prospects daily, without any publication costs.
With a good online admin tool, dealers will be able to enter their own promotions giving your customers even more compelling reasons to head for your best dealers.
Once this system is in place, it will work beyond your dealer locator, too. These dynamically generated pages can become landing pages for Google local adword campaigns, email efforts and even Facebook dealer fan pages.
It’s like having your own online advertising network, except cheaper.