National brands can control more, lead more, and make it easier for their channel partners to grow their local business.
Complex channel marketing processes should be automated to increase productivity, protect brand, and grow revenue.
National brand marketing is not enough. Local marketing reaches more consumers closest to the point of purchase and improves loyalty to the brand and the channel partner.
Revenue Growth & Marketing ROI
What is marketing ROI? It’s the return in known sales or tracked sales leads from your marketing investment. ROI in marketing is a hot topic, as budget pressure intensifies and digital platforms can be traced directly to sales. Brands selling through channels can increase revenue growth and improve ROI on marketing spend with JGSullivan’s local marketing portal and integrated ad builder system that ensures brand and legal compliance at the retail level.
Cost Control & Operational Efficiency
Marketing cost control & operational efficiency are needs of every National and International brand. We understand your marketplace is evolving daily. We understand your need to reduce costly, manual operations and provide your channel partners with local marketing campaigns to boost their sales – marketing your product online.
Field Brand Compliance Control
You’ve invested in your brand. Protect it with JGSullivan’s brand compliance portal and integrated ad builder that creates brand-friendly newspaper ads, Google landing pages, microsites, e-commerce solutions, mobile sites and more for your local channel partners. Brand compliance and control at retail is more complicated than ever in today’s evolving media world as retailers can now increase their local visibility from an endless supply of oftentimes questionable digital material.
Field Adoption & Ease of Use
User adoption is key to the success of any platform. A system seldom used isn’t protecting your brand, and worse, it’s wasting your marketing resources. The adoption of technology to simplify a business process will always be a challenge, but it’s one we’ve been perfecting for more than 17+ years.
We understand that channel conflict is a challenge when your channel partners want to put your competitors next to your trademark on their homepage, or when they want to link from your dealer or retail locator to their website with all of your competitors’ information. These are real challenges, but ones that can be worked through to find a mutual interest with your channel partners, so they can grow their business while you can protect your brand.
Consumer Behavior & Technology Changes
It doesn’t take a rocket scientist to understand that consumer behavior online has changed dramatically with the advent of new technologies. As a result, more brands are focusing on helping their channel partners engage and shape online consumer behavior. Brands leverage their online content because it is a benefit to both the brand and the retailer when consumer see a consistently professional brand presentation nationally and locally. Creating this influential marketing manually is costly and time-consuming.
Custom Solution Flexibility & Integration
We understand that it’s frustrating being stuck with software that is not flexible to meet the everyday challenges of your channel partners. Our custom solution flexibility saves you the trouble of trying to manage your internal marketing process and the local marketing needs of your channel partners with an off the shelf product that can’t be customized to fit your needs.