It doesn't take a rocket scientist to understand that consumer behavior online has changed dramatically with the advent of new technologies.As a result, more brands are focusing on helping their channel partners engage and shape online consumer behavior. Brands leverage their online content because it is a benefit to both the brand and the retailer when consumer see a consistently professional brand presentation nationally and locally. Creating this influential marketing manually is costly and time consuming. Automating the process using a marketing builder to deploy creative to your channel is a smart idea.
We understand that digital marketing changes fast, and that you need to keep changing with it to help your channel partners use it successfully to grow their business.
Leading companies do 3 things well:
- Realize consumer behavior online will continue to change as technology affects consumer behavior and teaches them new ways to solve problems
- Make it easy for their channel partners to reach the online consumer
- Understand that the sales funnel is no longer linear, and the brand needs to be strategically visible in more places than just their brand website and social media. Internet consumer behavior looks more chaotic and sporadic than a nice linear process.
The key is for the system to host the content, that will save the retailer money but, more importantly, it allows the brand to track the results and maintain control over the content. Online consumer behavior & technology changes fast, and we can help make sure your brand stays on top of the changes.
Today we’re doing this and more with some of the best known, most respected brand names in the world.