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Twitter Trouble?

August 21, 2018

A week doesn’t seem go by without some high profile CEO, Hollywood A-lister, or politician getting roasted for an ill-advised tweet.  In the last week I can recall Elon Musk firing off a tweet about the possibility of taking Tesla private and catching his Board and financial staff off-guard.  Weeks before it was for insulting […]

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What SMB’s can learn from Top CMO’s

June 14, 2018

I recently attended the 2018 Notre Dame Chief Marketing Officer Summit sponsored by the Mendoza College of Business.  The theme was “The Future of Customer Engagement in a Digital World”.  Top marketing officers from Kellogg Co, TD Ameritrade, Intuit, Keds, Constellation Brands, American Eagle Outfitters, Ally Financial, Edward Jones, and USAA shared thoughts among others.

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Automation Implications for SMB Retailers

April 13, 2018

We are well into 2018 and we’ve seen our share of stories reinforcing the narrative that large retailers continue to shrink their footprint, (Toys R Us, Foot Locker, Best Buy cell phone stores), while Walmart, Amazon and even several Chinese retailers test larger automation. This new testing is well beyond the adoption of simple tablets at casual dining restaurants like Applebee’s and Chili’s, so we’ll focus on what’s new.

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Amazon douses Fire Phone, but showrooming continues

September 2, 2015

The Wall Street Journal reported this week that Amazon is axing its Fire Phone due to lack of sales cited in this article from Engadget.  As I read the article and user comments I couldn’t help but laugh at my June 2014 blog on how cool this new Fire Phone was, and how its features […]

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Find Success at the Nexus of Consumer Needs

June 10, 2015

Any marketer not aware of the tremendous growth across three key dimensions might be accused of living under a rock in 2015, but it’s in tying them together where we understand them in context. The three dimensions here are: Device, Intent, and Content.  (Aka Mobile, Local, Video)     Mobile: The biggest force in online […]

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Use Online to Drive Retail Results

March 31, 2015

We published a blog post in late 2012 entitled “Majority of Sales will be “Web-Influenced” in 2015” which reflected on research by Forrester comparing online only, retail only, and web-influenced retail.  Given how many have historically characterized the impact of online as “only e-commerce” which is small in comparison to traditional retail, it was worth […]

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auto dealer advertising trends

Auto Dealers’ use of digital marketing is the canary in the media coalmine

November 21, 2014

We’ve been tracking the advertising behavior of small and medium businesses (SMB’s) for years, noting the dramatic increase in social media and promotions instead of traditional advertising spending (see recent videos and blogs).   A recent report published by Borrell Associates on the Automotive Advertising outlook adds fuel to the fire. Here are some highlights: […]

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Retailers beware – Showrooming 2.0 is upon us

June 23, 2014

New Amazon Fire phones go on sale this week, and are available for pre-order now.  Normally a new phone wouldn’t provoke a blog post, but the technologies in this one (I predict) will cause a cascade of new developments that raise the bar with the entire industry – and that is something to notice.  Check […]

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The PC is Dead?

April 8, 2013

The changes in local marketing have been phenomenal in the last several years, driven by changes in consumer behavior which were in turn driven by technological changes. Well, just when you figured out the difference between a widget and an app, along comes another dramatic shift in technology.   From an article on we […]

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Traditional Media and Millennials

March 22, 2013

We track a lot of studies about how consumers are moving away from traditional media to digital but every so often we are reminded that this isn’t an either or decision, print is still important. This chart is from an article on and tells us that young people, the ones you would think would never […]

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