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MyCommunity.Today on Eve of Launch: A Conversation with Founder and CEO, Dr. Sai Agahi

June 23, 2021

MyCommunity.Today, Inc. is ready to launch a Mobile app with new tools and services to help local businesses, and offer consumers new levels of interaction.

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What SMB’s can learn from Nissan’s Heisman House

November 15, 2018

Any college football fan knows of the Heisman House, a popular series of TV commercials for years featuring College Gameday. I visited the University of Notre Dame for the Michigan game earlier this year and an unexpected surprise was the Nissan Heisman House experience.  Located next to the main tailgating area, this was well crafted […]

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Twitter Trouble?

August 21, 2018

A week doesn’t seem go by without some high profile CEO, Hollywood A-lister, or politician getting roasted for an ill-advised tweet.  In the last week I can recall Elon Musk firing off a tweet about the possibility of taking Tesla private and catching his Board and financial staff off-guard.  Weeks before it was for insulting […]

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What SMB’s can learn from Top CMO’s

June 14, 2018

I recently attended the 2018 Notre Dame Chief Marketing Officer Summit sponsored by the Mendoza College of Business.  The theme was “The Future of Customer Engagement in a Digital World”.  Top marketing officers from Kellogg Co, TD Ameritrade, Intuit, Keds, Constellation Brands, American Eagle Outfitters, Ally Financial, Edward Jones, and USAA shared thoughts among others.

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Three lessons SMB’s can learn from United Airlines and the Fyre Festival

May 16, 2017

Recent weeks have seen some of the largest service breakdowns and resulting PR disasters in recent memory.  Everyone is aware of the United Airlines story:  A flight leaving Chicago needs to free up some seats for another flight crew.  After offering incentives to free up some seats, and still in need of more, they hold […]

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Retail is Dead! Long live Retail!

April 10, 2017

Recent news of multiple store closings has sparked a hot discussion on whether retail as we know it is dead.   – Payless Shoes to file Chapter 11 and close 400 – Macy’s to close 68 – J.C. Penny to close 140 – Sears to close 42 – Kmart to close 108 – The Limited […]

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Coming soon: Facebook Video Network?

February 10, 2017

Video continues to overtake the web with Facebook appearing to lead the way.  With Cisco forecasting that 80% of all internet traffic will be video by 2019 it’s not hard to see that Facebook will be a major player.   A few recent news items to drive home the point:   Last week Facebook announced […]

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auto dealer advertising trends

Auto Dealers’ use of digital marketing is the canary in the media coalmine

November 21, 2014

We’ve been tracking the advertising behavior of small and medium businesses (SMB’s) for years, noting the dramatic increase in social media and promotions instead of traditional advertising spending (see recent videos and blogs).   A recent report published by Borrell Associates on the Automotive Advertising outlook adds fuel to the fire. Here are some highlights: […]

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Great example of social media promotion with your channel

June 10, 2014

I’m impressed with the latest social-media based promotions from Omni Hotels & Resorts.  (Full disclosure: Omni Hotels & Resorts is one of our clients).  The Father’s Day promotion sent today leverages the Throw Back Thursday idea that is popular on Facebook and asks fans to post their photo of Dad on Instagram, follow the Omni […]

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Leverage Owned and Earned Media easily with your Channel

July 23, 2013

  Owned media is any published content controlled by a brand or channel partner; typically their website and Facebook site and other social media. Earned media exposure is the buzz created through interest generated by frequent updates, promotions, pass-along readership and is generated by users, customers and friends of the site. This is one of […]

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