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What SMB’s can learn from Top CMO’s

June 14, 2018

I recently attended the 2018 Notre Dame Chief Marketing Officer Summit sponsored by the Mendoza College of Business.  The theme was “The Future of Customer Engagement in a Digital World”.  Top marketing officers from Kellogg Co, TD Ameritrade, Intuit, Keds, Constellation Brands, American Eagle Outfitters, Ally Financial, Edward Jones, and USAA shared thoughts among others.

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Automation Implications for SMB Retailers

April 13, 2018

We are well into 2018 and we’ve seen our share of stories reinforcing the narrative that large retailers continue to shrink their footprint, (Toys R Us, Foot Locker, Best Buy cell phone stores), while Walmart, Amazon and even several Chinese retailers test larger automation. This new testing is well beyond the adoption of simple tablets at casual dining restaurants like Applebee’s and Chili’s, so we’ll focus on what’s new.

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The other shoe just dropped – how footwear brands and retailers must feel

September 26, 2017

The last few years have seen some dramatic shifts in the footwear retail landscape. It may have started quietly in 2014, when kids shoe retailer Stride Rite announced it would close 140 retail stores and shift those resources to ecommerce.

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The Tipping Point in Retail, and how Brands Rebalance

August 4, 2017

News from the last 30 days has us convinced that a tipping point has been reached with major brands selling online through Amazon. Once a sensitive subject among major brands who feared a backlash and loss of business from their traditional retail channel, the floodgates now appear to be open.

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SMB Websites: Error Page Not Found

March 11, 2017

A recent dealer survey from Outdoor Power Equipment1 exposed some interesting facts about the current online presence of US Outdoor Power (i.e. lawn & garden equipment) dealers.  The 2016 survey of more than 100 dealers revealed that 77% of dealers had a website.  This was up dramatically from 2001 when only 48.7% had an online […]

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Local Marketing Solutions Group Inc. dba JGSullivan Interactive acquires Sheboygan WI Ad Agency, DuFour Advertising

June 4, 2015

  Rapidly growing marketing solutions technology firm expands agency services capabilities with the acquisition of award winning creative agency.   According to Local Marketing Solutions Group Inc.’s President & CEO, Al Croke, the acquisition of DuFour was made with a general focus on ad agency services and with specific emphasis on traditional creative and video […]

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Changing Consumer Behavior and Implications for Local SEO & SEM

October 14, 2014
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Protect Your Brand in the Tricky Hand-Off to that Dealer Website

September 2, 2014

Many manufacturer brands are following a “lesser of two evils” strategy when managing their dealer locators, or developing PPC landing pages for their dealers.   On one hand, brands link directly to their dealers’ websites, and risk a poor experience that damages their brand.  Classic examples of this are competitor brands showing up, competitor promotions […]

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Now Even Older People Choose Online Over Printed Newspapers for News

July 15, 2013

There isn’t much good news for printed newspapers when it comes to their remaining relevant to today’s consumers.  The last hope seemed be that older people (55-plus) were still loyal to print and that fact has kept a lot of advertisers spending money in print. A recent study now may be breaking down that last […]

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Dealer Websites as Important as Brand Site

April 22, 2013

Many brands spend lots of time and money on their brand site and leave their best dealers to fend for themselves when it comes to online content for their sites. Here is an interesting chart from an article on eMarketer.com that shows that consumers shopping for a car are as likely to be influenced by […]

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