I recently attended the 2018 Notre Dame Chief Marketing Officer Summit sponsored by the Mendoza College of Business. The theme was “The Future of Customer Engagement in a Digital World”. Top marketing officers from Kellogg Co, TD Ameritrade, Intuit, Keds, Constellation Brands, American Eagle Outfitters, Ally Financial, Edward Jones, and USAA shared thoughts among others.
Read More
We are well into 2018 and we’ve seen our share of stories reinforcing the narrative that large retailers continue to shrink their footprint, (Toys R Us, Foot Locker, Best Buy cell phone stores), while Walmart, Amazon and even several Chinese retailers test larger automation. This new testing is well beyond the adoption of simple tablets at casual dining restaurants like Applebee’s and Chili’s, so we’ll focus on what’s new.
Read More
The last few years have seen some dramatic shifts in the footwear retail landscape. It may have started quietly in 2014, when kids shoe retailer Stride Rite announced it would close 140 retail stores and shift those resources to ecommerce.
Read More
News from the last 30 days has us convinced that a tipping point has been reached with major brands selling online through Amazon. Once a sensitive subject among major brands who feared a backlash and loss of business from their traditional retail channel, the floodgates now appear to be open.
Read More
A recent dealer survey from Outdoor Power Equipment1 exposed some interesting facts about the current online presence of US Outdoor Power (i.e. lawn & garden equipment) dealers. The 2016 survey of more than 100 dealers revealed that 77% of dealers had a website. This was up dramatically from 2001 when only 48.7% had an online […]
Read More
Rapidly growing marketing solutions technology firm expands agency services capabilities with the acquisition of award winning creative agency. According to Local Marketing Solutions Group Inc.’s President & CEO, Al Croke, the acquisition of DuFour was made with a general focus on ad agency services and with specific emphasis on traditional creative and video […]
Read More
Many manufacturer brands are following a “lesser of two evils” strategy when managing their dealer locators, or developing PPC landing pages for their dealers. On one hand, brands link directly to their dealers’ websites, and risk a poor experience that damages their brand. Classic examples of this are competitor brands showing up, competitor promotions […]
Read More
There isn’t much good news for printed newspapers when it comes to their remaining relevant to today’s consumers. The last hope seemed be that older people (55-plus) were still loyal to print and that fact has kept a lot of advertisers spending money in print. A recent study now may be breaking down that last […]
Read More
Many brands spend lots of time and money on their brand site and leave their best dealers to fend for themselves when it comes to online content for their sites. Here is an interesting chart from an article on eMarketer.com that shows that consumers shopping for a car are as likely to be influenced by […]
Read More