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Retail Reflections for 2019: More of the same for the once mighty but a silver lining for SMB’s

January 7, 2019

Recent articles and events re-inforce the narrative started a few years ago: the retail shake-down cruise is nowhere near over.  Issues with once mighty giants like Sears Holdings filing for Chapter 11 – on life support waiting for last minute funding, JCPenny becoming a penny stock for the first time since the 70’s, and others […]

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What SMB’s can learn from Top CMO’s

June 14, 2018

I recently attended the 2018 Notre Dame Chief Marketing Officer Summit sponsored by the Mendoza College of Business.  The theme was “The Future of Customer Engagement in a Digital World”.  Top marketing officers from Kellogg Co, TD Ameritrade, Intuit, Keds, Constellation Brands, American Eagle Outfitters, Ally Financial, Edward Jones, and USAA shared thoughts among others.

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Automation Implications for SMB Retailers

April 13, 2018

We are well into 2018 and we’ve seen our share of stories reinforcing the narrative that large retailers continue to shrink their footprint, (Toys R Us, Foot Locker, Best Buy cell phone stores), while Walmart, Amazon and even several Chinese retailers test larger automation. This new testing is well beyond the adoption of simple tablets at casual dining restaurants like Applebee’s and Chili’s, so we’ll focus on what’s new.

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Three lessons SMB’s can learn from United Airlines and the Fyre Festival

May 16, 2017

Recent weeks have seen some of the largest service breakdowns and resulting PR disasters in recent memory.  Everyone is aware of the United Airlines story:  A flight leaving Chicago needs to free up some seats for another flight crew.  After offering incentives to free up some seats, and still in need of more, they hold […]

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It’s Decision Day

November 8, 2016

It’s Decision Day across the United States.  Billions of dollars and countless hours have been spent to get us to a decision.  No matter what your politics, you have to admit it’s a tremendous undertaking. Those of us in channel marketing and marketing automation work for decisions too.  For us every day is Decision Day. […]

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Amazon douses Fire Phone, but showrooming continues

September 2, 2015

The Wall Street Journal reported this week that Amazon is axing its Fire Phone due to lack of sales cited in this article from Engadget.  As I read the article and user comments I couldn’t help but laugh at my June 2014 blog on how cool this new Fire Phone was, and how its features […]

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The Power of Gratitude in Marketing

August 21, 2015

We received a letter in the mail recently at our home.  It was from AT&T (and full disclosure is a client) addressed to my family who has multiple cell phone plans with the company.  Upon opening I found a simple thank you letter from the Vice President and General Manager with responsibility over our local […]

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Local Marketing Solutions Group Inc. dba JGSullivan Interactive acquires Sheboygan WI Ad Agency, DuFour Advertising

June 4, 2015

  Rapidly growing marketing solutions technology firm expands agency services capabilities with the acquisition of award winning creative agency.   According to Local Marketing Solutions Group Inc.’s President & CEO, Al Croke, the acquisition of DuFour was made with a general focus on ad agency services and with specific emphasis on traditional creative and video […]

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Changing Consumer Behavior and Implications for Local SEO & SEM

October 14, 2014
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What dealers do with your static marketing materials

May 19, 2014

Marketing professionals spend thousands of dollars to make their promotional materials look perfect.  Layout, type fonts, images, color — everything is scrutinized and painstakingly reviewed until it’s ready to represent the brand out in the public.   Imagine my surprise when I saw this hanging on my front door.  Notice the black marker redacting out […]

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