Ad Builder

Home » Blog » Ad Builder » Page 3

The PC is Dead?

April 8, 2013

The changes in local marketing have been phenomenal in the last several years, driven by changes in consumer behavior which were in turn driven by technological changes. Well, just when you figured out the difference between a widget and an app, along comes another dramatic shift in technology.   From an article on we […]

Read More

Going Digital to Save Money

March 25, 2013

Most of the articles we read about how brands are moving advertising dollars from traditional to digital media explain the move as a reaction to consumer behavior. It just makes sense to follow consumers online. Now we’re starting to see more articles that mention that the lower cost of digital advertising is a big influence, […]

Read More

Traditional Media and Millennials

March 22, 2013

We track a lot of studies about how consumers are moving away from traditional media to digital but every so often we are reminded that this isn’t an either or decision, print is still important. This chart is from an article on and tells us that young people, the ones you would think would never […]

Read More

Consumers Tire More Easily Online

March 20, 2013

How do consumers shop for your products? There is a lot of great research out there that documents how consumers go online to get product information before making a decision. Google has some great information on their site Here is one of the many insights they share with regard to consumers who are shopping […]

Read More

More Proof That Ad Dollars are Moving to Digital

March 18, 2013

There have been so many studies supporting the idea that brands are recognizing the change in consumer behavior and are reacting by moving ad dollars from traditional media to digital. While this study from doesn’t break down national advertising vs. local advertising, the logic should be the same. If consumers are relying more on […]

Read More

Ok, Digital Isn’t Always Better Than Paper

March 12, 2013

Here is a funny reminder that as much as we think about moving from traditional to digital media paper will never go completely away… Leo Burnett’s ad for French toilet-paper brand Trefle celebrates parchment in its various forms, presenting a woman who reads printed books, puts sticky notes on the fridge, plays sudoku with a […]

Read More

The Closer They Are the More They Look

March 11, 2013

Here’s an interesting report that should be of great importance to local retailers, yet they probably will never run across it.  It’s from an article on                           The Closer Users Are To A Business, The More Likely They Are To Click Through A Mobile Banner Ad For That Business   It all makes perfect sense: […]

Read More

Showrooming is a Tough Problem for Retailers to Solve

March 5, 2013

Showrooming  is a relatively new phenomenon in shopping and it’s a tough problem for retailers to solve.  It’s when a consumer with a smartphone is in a retail store and they use their phone to find the product they are looking for online at a better price.  What’s a retailer to do?   The above chart […]

Read More

Moving Marketing Dollars from Traditional to Digital

March 1, 2013

This study  from  is showing that digital advertising continues to grow as traditional media marketing spending continues to decline.   From the report:  In this latest survey, CMOs forecast a 2.7% decline in traditional advertising spend over the next 12 months, after predicting a 1.9% decrease in August 2012, an 0.8% decrease in February […]

Read More

What Triggers an Online Search for a Product?

February 27, 2013

Here is an interesting chart from that tells us what motivates consumers to start searching for product information online. Before you study this chart too closely you should also realize that in a December 2012 study they found that over 85% of consumers regularly/occasionally research online before buying a product. The chart above supports […]

Read More
Scroll to Top