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Yellow Pages are Legal in Seattle

February 22, 2013

It’s always a bad sign when your business model is being outlawed by the city council, as what happened to the Yellow Page business in Seattle in 2010.   From The Seattle Times: The City Council voted in 2010 to crack down on unwanted delivery of the phone books. In addition to the opt-out registry, […]

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Traditional Media Ad Spend Continues to Decrease

February 20, 2013

The transition from traditional media to digital continues to move as about one third of marketers surveyed expect to decrease their focus on print newspaper advertising in 2013 according to a recent article on The reason for the decrease is so that marketers can spend more money on digital media. As marketers deal with an increasingly fractured […]

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Consumers Researching Companies Online

February 18, 2013

Here is another report that confirms that consumers go online to learn about companies they are planning to do business with. This chart comes from an article on 56% of Americans agree that now more than ever, they’re pro-actively trying to learn more about the companies they hear about or do business with, according to […]

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Time to Rethink How Local Digital Media Works

February 14, 2013

Here’s a good post from Search Engine Watch that can get you to rethink the way you advertise locally. It starts with understanding the different types of digital media available to us today.  So often when you think about your marketing budget you only think about paid media, but earned and owned can be much more valuable […]

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Facebook Newsfeed Ads Work for Retailers

February 13, 2013

Here’s a very good report  from Nanigans about the effectiveness of Facebook newsfeed ads for retailers. produce this chart and summarizes the study: For retailers paying for ad placements on Facebook, there are two questions: Do they actually get consumers to click? And convert? Nanigans, a Facebook advertising-software company, studied more than 975 million […]

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The Internet Makes Local Marketing Much More Challenging

February 12, 2013

The Internet has made and continues to make a big difference in the way consumers research and buy products.  It’s always difficult to explain the magnitude of what is happening, especially on the local level.  I ran across this graphic from a blog post at and thought it was worth sharing. The author, Greg […]

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Where To Spend Your Digital Ad Dollars in 2013

February 11, 2013

Lots of discussion about moving ad dollars to digital and where to spend those dollars.  Here’s a chart from that predicts where the digital emphasis will be in the coming years.   From the post: eMarketer estimates that marketers will spend $37.31 billion on digital advertising in 2012. Digital ad spending will rise 16.6% this year, […]

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Marketers Lowering Traditional Media Ad Spend

February 5, 2013

Here’s another indication that marketers are reacting to consumer behavior by lowering their use of traditional media in 2013.   This information is from an article on Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year, per results from a survey conducted by Aquent and the American Marketing […]

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Consumers Use Social Media to Track Brand Info

February 4, 2013

Here’s another study that indicates consumers use social networks to track brand information.  This chart and information is from an article on 44% of Americans agree that social networking keeps them in the know about brands and products, according to the latest survey data released by Ipsos OTX. Still, Americans are 20% less likely on […]

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Earned and Owned Media Merge on a Dealer’s Landing Page

January 25, 2013

Here is a very good article from that focuses on the way digital content must be shared between owned and earned media, even to the point of blurring the distinctions between the two. From the article, Many marketers are not doing a good enough job supporting their earned content once it’s created. They have forgotten that […]

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