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Direct Mail Beats the Internet and Email?

December 6, 2012

We spend a lot of time on this site tracking the changes happening in local marketing which mostly revolves around documenting how consumers have moved to new media.  Every once in awhile we find something that runs contrary to what other studies are indicating.  Here is one such study that claims consumers prefer direct mail […]

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Build Apps or Mobile Sites?

December 5, 2012

Lots of marketers we talk to have been dabbling in building apps for consumers for a few years and none of them report to us that they’ve had any real success.  On the other hand, marketers who are building mobile sites using HTML5 are very pleased with the results.  Here’s a great report from that […]

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Online Content in Local Context Leads to More Sales

December 4, 2012

There is a lot to be said about the value of owned and earned media online and what drives their value is great content.  Here’s a chart that appears in an article on that indicates how much value marketers are putting on good content. Then they make the point about content being tied to […]

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Internet Ad Spend Beats Print, Finally

December 3, 2012

I can’t believe it’s taken this long but we’re  finally seeing advertising dollars follow consumers to the internet where print and internet ad spend will be equal in 2015. This chart appears at and they explain it thus, According to a recent forecast by ZenithOptimedia, online advertising in 2015 will overtake print advertising for the […]

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Digital Ad Spend for Newspapers Isn’t Very Good Either

November 27, 2012

We’ve seen a lot of reports about the decline in advertising sales for newspapers, especially since 2005, but the hope has always been that some of  those lost print dollars would move over to digital ad sales for newspapers.  Well, this chart from a blog post at tells us that that hasn’t happened. Digital […]

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1 in 3 Google Searches Are About Local Information

November 24, 2012

Over the years we’ve been watching the percentage of Google searches that have a local intent, where consumers are looking for something nearby like your product and your local retailer.  This statistic is important as we decide on where to spend local ad dollars.  Do the printed Yellow Pages attract more consumers than Google search? […]

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The Internet is a Major Source for Election News and What That Means

November 20, 2012

Ad dollars should naturally follow consumer behavior and here’s another indication that you should be moving dollars from traditional media to the Internet. This research is from the Pew Research Center and you can read more here but the main takeaway about the internet is: Since 2008, the percentage using the internet as a main campaign news source […]

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Independent Dealers Aren’t Using Digital Media Like They Should

November 19, 2012

There is more than enough research to prove that digital media works in local markets, much better than traditional media.  Yet, according to this study, small and medium sized businesses still don’t use digital as much as they should. This chart comes from an article at that further reports about SMBs; Asked which techniques […]

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Mobile Ad Revenue Mostly Coming From Local Advertisers

November 16, 2012

It just makes sense that local advertisers will take advantage of mobile advertising more than national advertisers and this recent study from BIA Kelsey predicts just that. You can read more on the BIA Kelsey site but here are the highlights: – U.S. mobile local advertising will grow from $664 million in 2011 to $5.8 […]

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Google Ad Revenue vs. Print Ad Revenue

November 14, 2012

Ok, this isn’t a completely fair chart as it compares Google ad revenue globally vs. newspaper and magazine print ad revenue in the U.S. only, but it’s still enlightening. This chart comes from an article at and they explain it this way, We have played with the numbers a little bit and found an interesting piece of […]

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