We spend a lot of time on this site tracking the changes happening in local marketing which mostly revolves around documenting how consumers have moved to new media. Every once in awhile we find something that runs contrary to what other studies are indicating. Here is one such study that claims consumers prefer direct mail […]
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Lots of marketers we talk to have been dabbling in building apps for consumers for a few years and none of them report to us that they’ve had any real success. On the other hand, marketers who are building mobile sites using HTML5 are very pleased with the results. Here’s a great report from BusinessInsider.com that […]
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There is a lot to be said about the value of owned and earned media online and what drives their value is great content. Here’s a chart that appears in an article on eMarketer.com that indicates how much value marketers are putting on good content. Then they make the point about content being tied to […]
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I can’t believe it’s taken this long but we’re finally seeing advertising dollars follow consumers to the internet where print and internet ad spend will be equal in 2015. This chart appears at statista.com and they explain it thus, According to a recent forecast by ZenithOptimedia, online advertising in 2015 will overtake print advertising for the […]
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We’ve seen a lot of reports about the decline in advertising sales for newspapers, especially since 2005, but the hope has always been that some of those lost print dollars would move over to digital ad sales for newspapers. Well, this chart from a blog post at Newsosaur.com tells us that that hasn’t happened. Digital […]
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Over the years we’ve been watching the percentage of Google searches that have a local intent, where consumers are looking for something nearby like your product and your local retailer. This statistic is important as we decide on where to spend local ad dollars. Do the printed Yellow Pages attract more consumers than Google search? […]
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Ad dollars should naturally follow consumer behavior and here’s another indication that you should be moving dollars from traditional media to the Internet. This research is from the Pew Research Center and you can read more here but the main takeaway about the internet is: Since 2008, the percentage using the internet as a main campaign news source […]
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There is more than enough research to prove that digital media works in local markets, much better than traditional media. Yet, according to this study, small and medium sized businesses still don’t use digital as much as they should. This chart comes from an article at MarketingCharts.com that further reports about SMBs; Asked which techniques […]
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It just makes sense that local advertisers will take advantage of mobile advertising more than national advertisers and this recent study from BIA Kelsey predicts just that. You can read more on the BIA Kelsey site but here are the highlights: – U.S. mobile local advertising will grow from $664 million in 2011 to $5.8 […]
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Ok, this isn’t a completely fair chart as it compares Google ad revenue globally vs. newspaper and magazine print ad revenue in the U.S. only, but it’s still enlightening. This chart comes from an article at www.statista.com and they explain it this way, We have played with the numbers a little bit and found an interesting piece of […]
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