As consumers move to the Internet for information there is an effect on all traditional media, and printing shipments, much like newspaper revenue are indicators of where we stand in this evolution. Here are the September numbers as reported on WhatTheyThink.com: September 2012 US commercial printing shipments were $6.97 billion, down -$232 million, or -3.2% […]
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As local advertising is moving from traditional to digital it’s abundantly clear that local dealers need help in understanding what to do and how to do it. Here’s a chart from a recent article on eMarketer.com In a few words, your dealers need help with everything digital, Many of the national brands surveyed (51.3%) used […]
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There is a growing awareness of how important paid, earned and owned media is to building a brand and recent articles are starting to share best practices. Here’s a link to a good article about images and social media from the IAB. From the article: Moving forward, it’s important to think about visual content for […]
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According to a blog post on MarketingCharts.com 47% of national brands plan on spending more on local advertising next year and only 8.6% plan on spending less. The post further speaks to where national brands intend to spend their money locally, According to the latest report, brands will be placing an emphasis on digital marketing, […]
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The Reflections of a Newsosaur blog has an interesting post on newspaper ad share vs. audience. He documents how newspaper readership is going down, faster than their ad share is shrinking. From the blog: The good news for newspapers in the above data is that they have clung to far more advertising share than their share of […]
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A recent study from eMarketer tells us that small and medium sized business are embracing digital advertising. The article further points out that today a small business, like an independent dealer, is more likely to spend time and money on Facebook then on newspaper advertising, Facebook has also emerged as a favored digital channel among these […]
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Here’s a link to a hard hitting blog entry and PowerPoint webinar presented by Rebecca Lieb for the Altimeter Group and published on the IAB site. Co-op Advertising: Digital’s Lost Opportunity from Rebecca Lieb First, she convincingly makes the case that local digital advertising is vastly under supported by most co-op programs. Then she explains why she […]
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For several years there has been a movement going on across the country to outlaw handing out Yellow Page directories because the city leaders feel that they just end up in the landfill and that’s expensive for the city. Not a good sign for the Yellow Page business model. Well, according to a story […]
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There is a gold mine of value in owned media because you can promote your brand and your local dealers without having to spend any money on publication costs. There is a very good article on Search Engine Land that helps define owned media. In their view, there are three kinds of media in modern marketing: Paid Media is […]
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A lot has been written about the movement of ad dollars from printed newspapers to newer digital formats. For the most part ads are still intrusive, you’re watching television or reading a newspaper and your train of thought is interrupted by an ad about something you may or not be in need of. So, it’s important […]
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