AdWords
Google AdWords vs. Printed Newspaper Ads
Newspaper ad sales continue to fall as Google ad sales continue to climb. The chart shown here is from a post on Reflections of a Newsosaur and clearly makes the case that ad dollars are going digital at the expense of printed newspaper ads. This still understates the move from print to digital because so […]
Read MoreGoing Digital to Save Money
Most of the articles we read about how brands are moving advertising dollars from traditional to digital media explain the move as a reaction to consumer behavior. It just makes sense to follow consumers online. Now we’re starting to see more articles that mention that the lower cost of digital advertising is a big influence, […]
Read MoreThe Closer They Are the More They Look
Here’s an interesting report that should be of great importance to local retailers, yet they probably will never run across it. It’s from an article on businessinsider.com The Closer Users Are To A Business, The More Likely They Are To Click Through A Mobile Banner Ad For That Business It all makes perfect sense: […]
Read MoreShowrooming is a Tough Problem for Retailers to Solve
Showrooming is a relatively new phenomenon in shopping and it’s a tough problem for retailers to solve. It’s when a consumer with a smartphone is in a retail store and they use their phone to find the product they are looking for online at a better price. What’s a retailer to do? The above chart […]
Read MoreWhat Triggers an Online Search for a Product?
Here is an interesting chart from BIGinsight.com that tells us what motivates consumers to start searching for product information online. Before you study this chart too closely you should also realize that in a December 2012 study they found that over 85% of consumers regularly/occasionally research online before buying a product. The chart above supports […]
Read MoreTraditional Media Ad Spend Continues to Decrease
The transition from traditional media to digital continues to move as about one third of marketers surveyed expect to decrease their focus on print newspaper advertising in 2013 according to a recent article on eMarketer.com. The reason for the decrease is so that marketers can spend more money on digital media. As marketers deal with an increasingly fractured […]
Read MoreTime to Rethink How Local Digital Media Works
Here’s a good post from Search Engine Watch that can get you to rethink the way you advertise locally. It starts with understanding the different types of digital media available to us today. So often when you think about your marketing budget you only think about paid media, but earned and owned can be much more valuable […]
Read MoreWhere To Spend Your Digital Ad Dollars in 2013
Lots of discussion about moving ad dollars to digital and where to spend those dollars. Here’s a chart from eMarketer.com that predicts where the digital emphasis will be in the coming years. From the post: eMarketer estimates that marketers will spend $37.31 billion on digital advertising in 2012. Digital ad spending will rise 16.6% this year, […]
Read MoreEarned and Owned Media Merge on a Dealer’s Landing Page
Here is a very good article from FastCompany.com that focuses on the way digital content must be shared between owned and earned media, even to the point of blurring the distinctions between the two. From the article, Many marketers are not doing a good enough job supporting their earned content once it’s created. They have forgotten that […]
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