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Changing Consumer Behavior and Implications for Local SEO & SEM

October 14, 2014
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Google AdWords vs. Printed Newspaper Ads

April 10, 2013

Newspaper ad sales continue to fall as Google ad sales continue to climb. The chart shown here is from a post on Reflections of a Newsosaur and clearly makes the case that ad dollars are going digital at the expense of printed newspaper ads. This still understates the move from print to digital because so […]

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Going Digital to Save Money

March 25, 2013

Most of the articles we read about how brands are moving advertising dollars from traditional to digital media explain the move as a reaction to consumer behavior. It just makes sense to follow consumers online. Now we’re starting to see more articles that mention that the lower cost of digital advertising is a big influence, […]

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The Closer They Are the More They Look

March 11, 2013

Here’s an interesting report that should be of great importance to local retailers, yet they probably will never run across it.  It’s from an article on                           The Closer Users Are To A Business, The More Likely They Are To Click Through A Mobile Banner Ad For That Business   It all makes perfect sense: […]

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Showrooming is a Tough Problem for Retailers to Solve

March 5, 2013

Showrooming  is a relatively new phenomenon in shopping and it’s a tough problem for retailers to solve.  It’s when a consumer with a smartphone is in a retail store and they use their phone to find the product they are looking for online at a better price.  What’s a retailer to do?   The above chart […]

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What Triggers an Online Search for a Product?

February 27, 2013

Here is an interesting chart from that tells us what motivates consumers to start searching for product information online. Before you study this chart too closely you should also realize that in a December 2012 study they found that over 85% of consumers regularly/occasionally research online before buying a product. The chart above supports […]

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Traditional Media Ad Spend Continues to Decrease

February 20, 2013

The transition from traditional media to digital continues to move as about one third of marketers surveyed expect to decrease their focus on print newspaper advertising in 2013 according to a recent article on The reason for the decrease is so that marketers can spend more money on digital media. As marketers deal with an increasingly fractured […]

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Time to Rethink How Local Digital Media Works

February 14, 2013

Here’s a good post from Search Engine Watch that can get you to rethink the way you advertise locally. It starts with understanding the different types of digital media available to us today.  So often when you think about your marketing budget you only think about paid media, but earned and owned can be much more valuable […]

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Where To Spend Your Digital Ad Dollars in 2013

February 11, 2013

Lots of discussion about moving ad dollars to digital and where to spend those dollars.  Here’s a chart from that predicts where the digital emphasis will be in the coming years.   From the post: eMarketer estimates that marketers will spend $37.31 billion on digital advertising in 2012. Digital ad spending will rise 16.6% this year, […]

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Earned and Owned Media Merge on a Dealer’s Landing Page

January 25, 2013

Here is a very good article from that focuses on the way digital content must be shared between owned and earned media, even to the point of blurring the distinctions between the two. From the article, Many marketers are not doing a good enough job supporting their earned content once it’s created. They have forgotten that […]

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