Home » Blog » AdWords » Page 2

Local Digital Advertising to Grow 31% in 2013

January 23, 2013

Lots of studies predicting where local digital advertising is heading in the near future and none better that what Borrell and Associates is predicting.  This chart is from an article on where they also report these findings: According to a report from Borrell Associates, “2013 Local Advertising Outlook: Get Ready for the Rebound,” US local digital […]

Read More

Online Gets Biggest Share of Local Ad Spend

January 11, 2013

If you’re involved with co-op advertising then this is an important chart for you to see. The research is from Borrell and Associates and you can buy the full report here. This study along with many others recently released clearly indicate the move from traditional advertising to online advertising for local marketing.  Local retailers are simply […]

Read More

Auto Advertising in Printed Newspapers Skidding to a Stop?

January 9, 2013

We’re keeping an eye on the movement of local advertising dollars from traditional media to digital and here’s another report that confirms the extent of the transition.   Now we quickly remind everyone that we’re dealing in billions of dollars here so there is still a decent amount of revenue for printed newspapers, but the […]

Read More

Digital Ad Spend for Newspapers Isn’t Very Good Either

November 27, 2012

We’ve seen a lot of reports about the decline in advertising sales for newspapers, especially since 2005, but the hope has always been that some of  those lost print dollars would move over to digital ad sales for newspapers.  Well, this chart from a blog post at tells us that that hasn’t happened. Digital […]

Read More

1 in 3 Google Searches Are About Local Information

November 24, 2012

Over the years we’ve been watching the percentage of Google searches that have a local intent, where consumers are looking for something nearby like your product and your local retailer.  This statistic is important as we decide on where to spend local ad dollars.  Do the printed Yellow Pages attract more consumers than Google search? […]

Read More

Mobile Ad Revenue Mostly Coming From Local Advertisers

November 16, 2012

It just makes sense that local advertisers will take advantage of mobile advertising more than national advertisers and this recent study from BIA Kelsey predicts just that. You can read more on the BIA Kelsey site but here are the highlights: – U.S. mobile local advertising will grow from $664 million in 2011 to $5.8 […]

Read More

Newspapers Get More Ad Share Than They Deserve

October 31, 2012

The Reflections of a Newsosaur blog has an interesting post on newspaper ad share vs. audience.  He documents how newspaper readership is going down, faster than their ad share is shrinking. From the blog: The good news for newspapers in the above data is that they have clung to far more advertising share than their share of […]

Read More

What Are You Doing With the Media You and Your Dealers Own?

October 17, 2012

There is a gold mine of value in owned media because you can promote your brand and your local dealers without having to spend any money on publication costs.  There is a very good article on Search Engine Land that helps define owned media. In their view, there are three kinds of media in modern marketing: Paid Media is […]

Read More

Paid Search Value is Improving

October 12, 2012

There aren’t too many things in this world that get better and cheaper at the same time but that might be the case for paid search according to an article on Marketing Charts. It’s interesting to see that compared to Q3 in 2011, the number of search impressions and clicks have grown at a healthy rate […]

Read More

Mobile Spending On The Rise With SMBs

October 8, 2012

According to this study, SMBs will be paying more attention to and spending more money on mobile advertising in the coming year. While 27% isn’t a huge percentage nor do I believe that the dollars moving to mobile are substantial it is at least the beginning of what should be a significant trend over time, simply because […]

Read More
Scroll to Top