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Goodwill Industries, Dell Reconnect

Love Dell Reconnect with Goodwill

October 17, 2018

I had the opportunity this week to donate and recycle a bunch of computer stuff that had been accumulating in my house for years.  I’m always a bit apprehensive about this because of privacy, with contact lists, financials, passwords, etc. which is why trust in this service is so important. I relied upon the Dell […]

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What SMB’s can learn from Top CMO’s

June 14, 2018

I recently attended the 2018 Notre Dame Chief Marketing Officer Summit sponsored by the Mendoza College of Business.  The theme was “The Future of Customer Engagement in a Digital World”.  Top marketing officers from Kellogg Co, TD Ameritrade, Intuit, Keds, Constellation Brands, American Eagle Outfitters, Ally Financial, Edward Jones, and USAA shared thoughts among others.

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Automation Implications for SMB Retailers

April 13, 2018

We are well into 2018 and we’ve seen our share of stories reinforcing the narrative that large retailers continue to shrink their footprint, (Toys R Us, Foot Locker, Best Buy cell phone stores), while Walmart, Amazon and even several Chinese retailers test larger automation. This new testing is well beyond the adoption of simple tablets at casual dining restaurants like Applebee’s and Chili’s, so we’ll focus on what’s new.

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The Tipping Point in Retail, and how Brands Rebalance

August 4, 2017

News from the last 30 days has us convinced that a tipping point has been reached with major brands selling online through Amazon. Once a sensitive subject among major brands who feared a backlash and loss of business from their traditional retail channel, the floodgates now appear to be open.

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SMB Websites: Error Page Not Found

March 11, 2017

A recent dealer survey from Outdoor Power Equipment1 exposed some interesting facts about the current online presence of US Outdoor Power (i.e. lawn & garden equipment) dealers.  The 2016 survey of more than 100 dealers revealed that 77% of dealers had a website.  This was up dramatically from 2001 when only 48.7% had an online […]

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Google Compare shuts down today – ending experiment competing with Auto Insurance Agents

March 23, 2016

After launching a year ago and projecting service across two dozen states, Google announced it’s shutdown of Google Compare in the US (and UK) today…reaching a threshold of selling auto insurance in just four states.  The reason?  It wasn’t as successful as planned. Now while Google is known for experimenting across a wide range of […]

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Leverage Owned and Earned Media easily with your Channel

July 23, 2013

  Owned media is any published content controlled by a brand or channel partner; typically their website and Facebook site and other social media. Earned media exposure is the buzz created through interest generated by frequent updates, promotions, pass-along readership and is generated by users, customers and friends of the site. This is one of […]

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Dealer Websites as Important as Brand Site

April 22, 2013

Many brands spend lots of time and money on their brand site and leave their best dealers to fend for themselves when it comes to online content for their sites. Here is an interesting chart from an article on eMarketer.com that shows that consumers shopping for a car are as likely to be influenced by […]

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The PC is Dead?

April 8, 2013

The changes in local marketing have been phenomenal in the last several years, driven by changes in consumer behavior which were in turn driven by technological changes. Well, just when you figured out the difference between a widget and an app, along comes another dramatic shift in technology.   From an article on ReadWrite.com we […]

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Consumers Tire More Easily Online

March 20, 2013

How do consumers shop for your products? There is a lot of great research out there that documents how consumers go online to get product information before making a decision. Google has some great information on their site GoogleInsights.com Here is one of the many insights they share with regard to consumers who are shopping […]

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