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SMB strategies for emerging from the lock down

May 5, 2020

It’s been interesting to watch how some businesses re-emerged from the lock down in China which preceded the US by a few months. Companies like Nike and Lululemon shut down all retail outlets during the lock down, and promoted online sales heavily. This strategy paid of nicely for Nike as its online sales surged by […]

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Local Businesses Innovate Online During Shut-down

April 15, 2020

I’ve been pretty impressed by the ingenuity and resourcefulness of local businesses during this time of isolation and social distancing.  It can’t be easy, but these businesses have been able to keep moving forward and improving their prospects while all of us wait for a time when we can be more normal.

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Google+ goes dark in less than 90 days. Wasn’t it already dead?

June 14, 2019

It’s getting close to the zero hour for Google+ as a social network.  As of August 31st, 2019 it will cease to exist.  Although Google announced the shut down last October, I’m a bit surprised that more people aren’t aware of it. This lack of awareness likely goes hand in hand with the statistic I […]

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Facebook wants local news to thrive, which should encourage SMB’s

May 2, 2019

We’ve chronicled the demise of some traditional print media for years now, here, here, and here.  We’ve noticed along with the rest of you about the shift to online and away from traditional yellow pages, newspapers, magazines and more.  So it was with great interest when we heard that Facebook was investing $3 Million dollars […]

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Direct mail is dead! Long live direct mail!

March 29, 2019

I chuckled when I saw this headline on a recent Valpak mailer “Think direct mail is dead?  Think again.  As a new mover, let me tell you I seem to be on every list imaginable.   There is no lack of direct mail in my household, between the move and our natural catalog and online shopping […]

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Consumer Insights of Mass vs. Direct to Consumer Model: Not a Close Shave

January 21, 2019

For the last number years or so we’ve seen the emergence of quirky, innovative and sometimes irreverent consumer shave clubs.  Dollar Shave Club and Harry’s come to mind. These businesses are full of personality…some wacky, others cheeky…but definitely not boring.  Recent examples of videos from this group are: (here, here, and here). The internet has […]

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Retail Reflections for 2019: More of the same for the once mighty but a silver lining for SMB’s

January 7, 2019

Recent articles and events re-inforce the narrative started a few years ago: the retail shake-down cruise is nowhere near over.  Issues with once mighty giants like Sears Holdings filing for Chapter 11 – on life support waiting for last minute funding, JCPenny becoming a penny stock for the first time since the 70’s, and others […]

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Local Marketing Solutions Group Inc. Invests In Award Winning Advertising And Public Relations Agency, GodwinGroup

December 12, 2018

Local Marketing Solutions Group Inc. has invested in Godwin Advertising Agency Inc (Godwin) to expand its marketing execution capabilities and marquee client base and establish a significant geographic presence across the Southern United States.

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What SMB’s can learn from Nissan’s Heisman House

November 15, 2018

Any college football fan knows of the Heisman House, a popular series of TV commercials for years featuring College Gameday. I visited the University of Notre Dame for the Michigan game earlier this year and an unexpected surprise was the Nissan Heisman House experience.  Located next to the main tailgating area, this was well crafted […]

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Goodwill Industries, Dell Reconnect

Love Dell Reconnect with Goodwill

October 17, 2018

I had the opportunity this week to donate and recycle a bunch of computer stuff that had been accumulating in my house for years.  I’m always a bit apprehensive about this because of privacy, with contact lists, financials, passwords, etc. which is why trust in this service is so important. I relied upon the Dell […]

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