A week doesn’t seem go by without some high profile CEO, Hollywood A-lister, or politician getting roasted for an ill-advised tweet. In the last week I can recall Elon Musk firing off a tweet about the possibility of taking Tesla private and catching his Board and financial staff off-guard. Weeks before it was for insulting […]
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I recently attended the 2018 Notre Dame Chief Marketing Officer Summit sponsored by the Mendoza College of Business. The theme was “The Future of Customer Engagement in a Digital World”. Top marketing officers from Kellogg Co, TD Ameritrade, Intuit, Keds, Constellation Brands, American Eagle Outfitters, Ally Financial, Edward Jones, and USAA shared thoughts among others.
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We are well into 2018 and we’ve seen our share of stories reinforcing the narrative that large retailers continue to shrink their footprint, (Toys R Us, Foot Locker, Best Buy cell phone stores), while Walmart, Amazon and even several Chinese retailers test larger automation. This new testing is well beyond the adoption of simple tablets at casual dining restaurants like Applebee’s and Chili’s, so we’ll focus on what’s new.
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The last few years have seen some dramatic shifts in the footwear retail landscape. It may have started quietly in 2014, when kids shoe retailer Stride Rite announced it would close 140 retail stores and shift those resources to ecommerce.
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News from the last 30 days has us convinced that a tipping point has been reached with major brands selling online through Amazon. Once a sensitive subject among major brands who feared a backlash and loss of business from their traditional retail channel, the floodgates now appear to be open.
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Local Marketing Solutions Group CEO Al Croke and Chief Revenue Office Mike Mancini were excited to meet Simon T. Bailey, author of “Shift your Brilliance” at the opening ceremony of the Goodwill Industries International Summer Conference on Sunday.
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Over the weekend our very own President of Content-on-Demand Brett Knobloch was making a difference volunteering with Habitat for Humanity of St. Joseph County, Indiana. Great work #givingback Brett!
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Recent weeks have seen some of the largest service breakdowns and resulting PR disasters in recent memory. Everyone is aware of the United Airlines story: A flight leaving Chicago needs to free up some seats for another flight crew. After offering incentives to free up some seats, and still in need of more, they hold […]
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Recent news of multiple store closings has sparked a hot discussion on whether retail as we know it is dead. – Payless Shoes to file Chapter 11 and close 400 – Macy’s to close 68 – J.C. Penny to close 140 – Sears to close 42 – Kmart to close 108 – The Limited […]
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A recent dealer survey from Outdoor Power Equipment1 exposed some interesting facts about the current online presence of US Outdoor Power (i.e. lawn & garden equipment) dealers. The 2016 survey of more than 100 dealers revealed that 77% of dealers had a website. This was up dramatically from 2001 when only 48.7% had an online […]
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