We’re seeing a major emphasis on thinking beyond brand sites to connecting consumers to local dealer information recently. We deal with great brand name companies that sell products through dealers. For the last several years we’ve seen these brand sites improve dramatically but only recently have we seen the interest increase for providing customers […]
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As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep pace and deliver local information to consumers or risk losing their interest. Here’s one way to deliver regional promotions and promotions for specific dealers economically. Some promotions aren’t national and therefore […]
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As the Internet matures brand managers are starting to understand the need to connect consumers from their brand site to their local dealer to complete the sale. And, most often the first step should be to the dealer’s site, since the consumer is already online. Unfortunately, most dealer locators link the consumer to the dealer’s […]
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Homefurnishings.com is site owned by The National Home Furnishings Association. It’s loaded with helpful information for consumers in the market for home furnishings and links consumers to local dealer microsites in a rather interesting way. Here’s how it works to protect the brand and the dealer. The idea is to have lots of shopping information […]
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There are lots of reasons why a brand wants to have an online ad builder. Controlling the brand message all the way down to retail is the best reason. Followed closely by saving production costs. Well, now there’s a third and it’s just as important as the other two. Brand managers need a tool […]
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Every year at this time we like to look back to see what the major changes were in local advertising techniques during the past year and from there project what will happen in the coming year. It’s really easy this year to see that mobile will be an important part of what we do in […]
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didn’t take long for the reports to come out that Google will launch a Groupon type service in the near future. Remember that Groupon turned down a $6 billion dollar offer to sell to Google just a few months ago. Now Google is testing Google Offers according to a report from Mashable. According to the […]
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This is an important year for newspapers. First, take a look at these trend lines, remember that the Internet includes online versions of newspapers. While the Internet numbers jump around quite a bit, they do show an upward trend, the Newspaper category is in an undeniable steady decline. Where people get their news is important […]
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