Feature

Home » Feature

Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online

January 26, 2012

We’re seeing a major emphasis on thinking beyond brand sites to connecting consumers to local dealer information recently. We deal with great brand name companies that sell products through dealers.   For the last several years we’ve seen these brand sites improve dramatically but only recently have we seen the interest increase for providing customers […]

Read More

Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers

January 26, 2011

As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep pace and deliver local information to consumers or risk losing their interest. Here’s one way to deliver regional promotions and promotions for specific dealers economically. Some promotions aren’t national and therefore […]

Read More

Here’s a Good Solution to Your Dealer Dis-Locator

January 26, 2011

As the Internet matures brand managers are starting to understand the need to connect consumers from their brand site to their local dealer to complete the sale.  And, most often the first step should be to the dealer’s site, since the consumer is already online. Unfortunately, most dealer locators link the consumer to the dealer’s […]

Read More

Here’s How to Connect Consumers to Dealers via Microsites

January 26, 2011

Homefurnishings.com is site owned by The National Home Furnishings Association.  It’s loaded with helpful information for consumers in the market for home furnishings and links consumers to local dealer microsites in a rather interesting way. Here’s how it works to protect the brand and the dealer. The idea is to have lots of shopping information […]

Read More

Here’s Why It’s All About Moving to New Media

January 26, 2011

There are lots of reasons why a brand wants to have an online ad builder.  Controlling the brand message all the way down to retail is the best reason.  Followed closely by saving production costs.   Well, now there’s a third and it’s just as important as the other two. Brand managers need a tool […]

Read More

We Know Where You Stand in 2011

January 25, 2011

Every year at this time we like to look back to see what the major changes were in local advertising techniques during the past year and from there project what will happen in the coming year.  It’s really easy this year to see that mobile will be an important part of what we do in […]

Read More

Google Buys Into the Groupon Idea

January 25, 2011

didn’t take long for the reports to come out that Google will launch a Groupon type service in the near future.  Remember that Groupon turned down a $6 billion dollar offer to sell to Google just a few months ago. Now Google is testing Google Offers according to a report from Mashable. According to the […]

Read More

Will Printed Newspapers Survive 2011?

January 22, 2011

This is an important year for newspapers.  First, take a look at these trend lines, remember that the Internet includes online versions of newspapers. While the Internet numbers jump around quite a bit, they do show an upward trend, the Newspaper category is in an undeniable steady decline. Where people get their news is important […]

Read More
Scroll to Top