Here’s How to Connect Consumers to Dealers via Microsites

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Homefurnishings.com is site owned by The National Home Furnishings Association.  It’s loaded with helpful information for consumers in the market for home furnishings and links consumers to local dealer microsites in a rather interesting way.

Here’s how it works to protect the brand and the dealer.

homefurnishingscom-schematic

The idea is to have lots of shopping information on Homefurnishings.com for consumers just starting the process.

If the consumer decides to look for a dealer, they have a microsite for each dealer that combines the relevant shopping information appropriate to what that dealer sells along with dealer information including contact, promotions, all brands carried and more.

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