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Consumer Insights of Mass vs. Direct to Consumer Model: Not a Close Shave

January 21, 2019

For the last number years or so we’ve seen the emergence of quirky, innovative and sometimes irreverent consumer shave clubs.  Dollar Shave Club and Harry’s come to mind. These businesses are full of personality…some wacky, others cheeky…but definitely not boring.  Recent examples of videos from this group are: (here, here, and here). The internet has […]

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Twitter Trouble?

August 21, 2018

A week doesn’t seem go by without some high profile CEO, Hollywood A-lister, or politician getting roasted for an ill-advised tweet.  In the last week I can recall Elon Musk firing off a tweet about the possibility of taking Tesla private and catching his Board and financial staff off-guard.  Weeks before it was for insulting […]

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What SMB’s can learn from Top CMO’s

June 14, 2018

I recently attended the 2018 Notre Dame Chief Marketing Officer Summit sponsored by the Mendoza College of Business.  The theme was “The Future of Customer Engagement in a Digital World”.  Top marketing officers from Kellogg Co, TD Ameritrade, Intuit, Keds, Constellation Brands, American Eagle Outfitters, Ally Financial, Edward Jones, and USAA shared thoughts among others.

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Retail is Dead! Long live Retail!

April 10, 2017

Recent news of multiple store closings has sparked a hot discussion on whether retail as we know it is dead.   – Payless Shoes to file Chapter 11 and close 400 – Macy’s to close 68 – J.C. Penny to close 140 – Sears to close 42 – Kmart to close 108 – The Limited […]

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Coming soon: Facebook Video Network?

February 10, 2017

Video continues to overtake the web with Facebook appearing to lead the way.  With Cisco forecasting that 80% of all internet traffic will be video by 2019 it’s not hard to see that Facebook will be a major player.   A few recent news items to drive home the point:   Last week Facebook announced […]

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How to increase engagement 100-200% with Video

June 8, 2016

Our video design team has issued their latest video revealing the compelling reasons to use video in your marketing mix.  This brief video will also give you a sense of capabilities and how our clients use video. What do these clients know about video that you might not? Video increases engagement on your homepage.  Studies […]

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Local Marketing Solutions Group to Exhibit at Chicago Small Business Expo

April 7, 2016

Chicago, IL – April 7, 2016 – Local Marketing Solutions Group, Inc. (LMSG) announces that it will exhibit at CHICAGO SMALL BUSINESS EXPO®, April 21, 2016 . The expo is located at the UIC Forum. For more information, and free registration, visit the Chicago event page. LMSG will be exhibiting (Booth # 219) and presenting […]

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Our latest Explainer Video Reel and Why You Should Use Video

February 2, 2016

Our video design team has issued their latest Explainer Video Reel – comprised of short snippets from several client video set to music.  It gives you a sense of capabilities and how our clients use video.   But what do these clients know about video that you might not?     Video increases engagement on […]

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