We’re seeing a major emphasis on thinking beyond brand sites to connecting consumers to local dealer information recently.
We deal with great brand name companies that sell products through dealers. For the last several years we’ve seen these brand sites improve dramatically but only recently have we seen the interest increase for providing customers better dealer information online.
This chart gives you a very basic idea of what we see is happening on the internet today.
Brands are providing tools online for their dealers to build digital output for use all over the internet.
It’s an online admin tool where a dealer can combine information about their store and their promotions with up-to-date content provided by the brand. Brands then publish that information in dynamic websites that are used as a Google landing page, a dealer link in their dealer locator, a sub-site within the dealer’s own local site and more.
Now, the brand controls the message, tracks the results, generates leads and even makes online sales on the dealer’s behalf, as they block the competitors’ out.
Consumers get accurate product information, price, place to buy and local promotions all in one click.
This is not only a better way of making a sale, it’s also a lot more user friendly then linking to a dealer site that is outdated or loaded with competitive information.