We’ve been tracking the advertising behavior of small and medium businesses (SMB’s) for years, noting the dramatic increase in social media and promotions instead of traditional advertising spending (see recent videos and blogs). A recent report published by Borrell Associates on the Automotive Advertising outlook adds fuel to the fire. Here are some highlights: […]
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Many manufacturer brands are following a “lesser of two evils” strategy when managing their dealer locators, or developing PPC landing pages for their dealers. On one hand, brands link directly to their dealers’ websites, and risk a poor experience that damages their brand. Classic examples of this are competitor brands showing up, competitor promotions […]
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After reading the news of three CMO’s being released last week I began to dig around for some research to give more context to the challenges faced by today’s CMO. This topic caught my attention when I read some global research by Accenture last year – and became the subject of a popular video blog we […]
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New Amazon Fire phones go on sale this week, and are available for pre-order now. Normally a new phone wouldn’t provoke a blog post, but the technologies in this one (I predict) will cause a cascade of new developments that raise the bar with the entire industry – and that is something to notice. Check […]
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I’m impressed with the latest social-media based promotions from Omni Hotels & Resorts. (Full disclosure: Omni Hotels & Resorts is one of our clients). The Father’s Day promotion sent today leverages the Throw Back Thursday idea that is popular on Facebook and asks fans to post their photo of Dad on Instagram, follow the Omni […]
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Marketing professionals spend thousands of dollars to make their promotional materials look perfect. Layout, type fonts, images, color — everything is scrutinized and painstakingly reviewed until it’s ready to represent the brand out in the public. Imagine my surprise when I saw this hanging on my front door. Notice the black marker redacting out […]
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Back in the last century, Bill Gates (paraphrasing here)said that we would know the Internet had finally arrived when we stopped talking about it. I believe that day has arrived, as we think nothing of researching, buying, interacting, posting, checking in, etc. online. It’s pervasive. What we need to keep thinking about is how […]
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Nobody likes to think of something going wrong in the marketing department. The wrong ad ran. Product data or legal terms are out of date. Mistakes are broadcast and unfortunately the in-bound callcenter, dealers and online customer service all feel the heat. Upset dealers and injury to the brand are likely the result if not corrected quickly. […]
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Any new idea must provide advantages to all parties in the ecosystem where it lives, or else it won’t be adopted. We saw this in the late 1990’s with a new idea: Digital Print. It was a compelling idea, but printers didn’t want to decrease the volume on their offset presses. Agencies said it was […]
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