It’s Decision Day across the United States. Billions of dollars and countless hours have been spent to get us to a decision. No matter what your politics, you have to admit it’s a tremendous undertaking. Those of us in channel marketing and marketing automation work for decisions too. For us every day is Decision Day. […]
Our video design team has issued their latest video revealing the compelling reasons to use video in your marketing mix. This brief video will also give you a sense of capabilities and how our clients use video. What do these clients know about video that you might not? Video increases engagement on your homepage. Studies […]
After launching a year ago and projecting service across two dozen states, Google announced it’s shutdown of Google Compare in the US (and UK) today…reaching a threshold of selling auto insurance in just four states. The reason? It wasn’t as successful as planned. Now while Google is known for experimenting across a wide range of […]
Our video design team has issued their latest Explainer Video Reel – comprised of short snippets from several client video set to music. It gives you a sense of capabilities and how our clients use video. But what do these clients know about video that you might not? Video increases engagement on […]
Brand Marketing clients that sell “considered purchase” products through sales channels (dealers, distributors, agents) often need lead nurturing to help increase preference, conversion, and average order size. JGSullivan has years of experience deploying these automated consumer conversations and we’ll be presenting some case studies and lessons learned at the Inbox Marketing Conference next week. The […]
The Wall Street Journal reported this week that Amazon is axing its Fire Phone due to lack of sales cited in this article from Engadget. As I read the article and user comments I couldn’t help but laugh at my June 2014 blog on how cool this new Fire Phone was, and how its features […]
We received a letter in the mail recently at our home. It was from AT&T (and full disclosure is a client) addressed to my family who has multiple cell phone plans with the company. Upon opening I found a simple thank you letter from the Vice President and General Manager with responsibility over our local […]
Any marketer not aware of the tremendous growth across three key dimensions might be accused of living under a rock in 2015, but it’s in tying them together where we understand them in context. The three dimensions here are: Device, Intent, and Content. (Aka Mobile, Local, Video) Mobile: The biggest force in online […]
We published a blog post in late 2012 entitled “Majority of Sales will be “Web-Influenced” in 2015” which reflected on research by Forrester comparing online only, retail only, and web-influenced retail. Given how many have historically characterized the impact of online as “only e-commerce” which is small in comparison to traditional retail, it was worth […]
We’ve been tracking the advertising behavior of small and medium businesses (SMB’s) for years, noting the dramatic increase in social media and promotions instead of traditional advertising spending (see recent videos and blogs). A recent report published by Borrell Associates on the Automotive Advertising outlook adds fuel to the fire. Here are some highlights: […]