I’m impressed with the latest social-media based promotions from Omni Hotels & Resorts. (Full disclosure: Omni Hotels & Resorts is one of our clients). The Father’s Day promotion sent today leverages the Throw Back Thursday idea that is popular on Facebook and asks fans to post their photo of Dad on Instagram, follow the Omni […]
Read More
Marketing professionals spend thousands of dollars to make their promotional materials look perfect. Layout, type fonts, images, color — everything is scrutinized and painstakingly reviewed until it’s ready to represent the brand out in the public. Imagine my surprise when I saw this hanging on my front door. Notice the black marker redacting out […]
Read More
Back in the last century, Bill Gates (paraphrasing here)said that we would know the Internet had finally arrived when we stopped talking about it. I believe that day has arrived, as we think nothing of researching, buying, interacting, posting, checking in, etc. online. It’s pervasive. What we need to keep thinking about is how […]
Read More
Nobody likes to think of something going wrong in the marketing department. The wrong ad ran. Product data or legal terms are out of date. Mistakes are broadcast and unfortunately the in-bound callcenter, dealers and online customer service all feel the heat. Upset dealers and injury to the brand are likely the result if not corrected quickly. […]
Read More
Any new idea must provide advantages to all parties in the ecosystem where it lives, or else it won’t be adopted. We saw this in the late 1990’s with a new idea: Digital Print. It was a compelling idea, but printers didn’t want to decrease the volume on their offset presses. Agencies said it was […]
Read More
This is a tough one. On one hand, there may be small media markets where your dealers insist they are best reached by a small newspaper. Rural markets would be one example. While that may be true to some extent, those rural markets have also seen a tremendous growth in online usage, while all […]
Read More
Owned media is any published content controlled by a brand or channel partner; typically their website and Facebook site and other social media. Earned media exposure is the buzz created through interest generated by frequent updates, promotions, pass-along readership and is generated by users, customers and friends of the site. This is one of […]
Read More
There isn’t much good news for printed newspapers when it comes to their remaining relevant to today’s consumers. The last hope seemed be that older people (55-plus) were still loyal to print and that fact has kept a lot of advertisers spending money in print. A recent study now may be breaking down that last […]
Read More
The biggest challenge for those responsible for marketing organizations today is addressing the consumer transformation from traditional to online. That’s not just me saying that, a recent CMO survey by Accenture reported that. They surveyed over 400 senior marketing officers in 10 countries and found that 7 in 10 CMOs expect the marketing function to […]
Read More
Local advertising is changing in many ways and Borrell Associates has been tracking the way local retailers are spending their local advertising dollars and the move to spending on local promotions is very clear from this chart. You can download this chart here and from the Executive Summary you’ll read where Borrell Associates feels that […]
Read More