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Usability Analysis Has High ROI

May 15, 2009

Many companies hesitate to spend their interactive marketing budget on usability analysis projects. What these companies don’t know is that website changes and redesigns after a usability analysis have very high ROI. Many business users underestimate the power of usability projects, but usability analysis improves completed transactions, customer satisfaction, and brand loyalty.

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Time to Give Back

May 14, 2009

JGSullivan Interactive I would like to encourage everyone in the Chicagoland area to sign up for a wonderful way to give back to the community. It’s Chicago Cares Serve-a-thon on Saturday June 13th. Believe it or not, thousands of volunteers leave Grant Park and by bus go to schools throughout the area to paint. It’s […]

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The Last Four Feet of the Online Sale

May 12, 2009

This White Paper will show you how savvy manufacturers are using the Web to shift the balance of power in their favor, and create a win-win scenario with their best retail partners.

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Don’t Confuse Implementation with Adoption

May 11, 2009

By Brett Knobloch JGSullivan Interactive I was reading an article in Customer Relationship Management’s May issue with the same title as this blog entry.  It was citing research from 2005 and 2009 with  a set of companies revealing how much their salespeople had adopted the CRM system implemented by their company.  Despite years of hype […]

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70% is Reason Enough

May 8, 2009

By John Sullivan JGSullivan Interactive There was an interesting discussion yesterday on Greg Sterling’s Blog about the number of searches that have a local modifier to them and then Greg’s twist to try and determine how many searches end up with a local transaction. Interesting comments, too. Everyone has a slightly different view of why […]

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Tweak Your Google Analytics Code to Improve Your PPC Campaign

May 7, 2009

Exact match keyword script helps you improve the performance of your Google AdWords campaigns.

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How Good, Better, Best Product Comparisons Increase Sales

May 6, 2009

Do your potential customers a favor and take the guesswork out of narrowing down your product offerings to those that meet their needs and make it easy to see the difference between similar products and you’ll not only make more sales, you’ll do it faster.

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Newspaper Readership Increases…Online.

May 4, 2009

By John Sullivan JGSullivan Interactive USC’s Annual Survey by the Center for the Digital Future Finds Large Increases in the Use of Online Newspapers, which should mean something to local advertisers. The long list of highlights all point to the demise of the printed newspaper as a good place to put your local advertising dollars. […]

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Web Analytics: What should I measure?

May 4, 2009

Before you share analytics reports with the entire management staff of your company, take time to think about which reports will actually matter to them.

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Local Online Spending to Grow 6%

May 1, 2009

By John Sullivan JGSullivan Interactive Borrell Associates just released a report predicting online sales spending by local companies to grow 6% in 2009. Not surprisingly the report finds that the small businesses are making the move to online out of necessity as during tough times they are searching for a more affordable way to advertise […]

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