While we’ve experienced how difficult it is to get an independent retailer to understand the value of local search advertising recent survey results are showing us that retailers who do make the jump and shift dollars from display advertising to local search and email are very happy with the results.
According to a recently released report from Borrell Associates, SMBs say local search advertising beats display advertising for performance and e-mail beats everything.
The challenge continues to be how to make it easier for local retailers to buy local search. There is plenty of infrastructure out there for display advertising but not much for Google.
That’s why the smarter brands on adding Google AdWords to their online advertising portal for dealers.