A recent report by Harris Interactive documents how advertisers are relying less on print advertising and more on Internet and Digital.
This just reinforces our view that great brands that have built or are thinking of building marketing communication portals for their retailers should include an Internet component. Or, if you have a portal add the Internet as quickly as possible.
If you take the time to read the report you’ll also discover that consumers don’t like some of the tactics used by advertisers online. More on that later.