MAGNA’s Media Advertising Forecast just came out and not surprisingly media spending will fall 14.5% this year but the good news for the industry is that the worst is over. In fact, they see improvement in the second half of this year because the first half was down 18% . In 2010 they predict media spending will be down only 2% and we will actually see growth in the second half of 2011.
Those of us spending most of our resources online haven’t suffered as much and the growth will start much sooner according to their predictions.
And, if all you are interested in is Search that actually will grow in CY 2009.