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Words per Search Increasing

May 21, 2009

There are some interesting statistics coming out about how the use of search engines is changing.Here’s a chart that shows that the number of words per search is increasing. So often when we look at search statistics we think of one person searching for one word.  In reality consumers are refining their searches as they […]

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You Are Not Your User

May 20, 2009

The way an average person thinks about and interacts with a piece of software is very different than the way a developer thinks about and interacts with the same software.

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Bad Economy Adds to Newspaper Woes

May 19, 2009

JGSullivan Interactive   Recently GM and Chrysler announced terminations of 1,100 and 789 dealerships respectively.They had been trying to reduce their number of dealerships more gradually for years given that domestic auto market share has dropped in recent years from 60% to 40%.The toll on the local economies from this rapid reduction will be significant […]

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Consumer Search Queries Longer, More Relevant

May 18, 2009

In a tight economy, it’s important to use your advertising dollars wisely. If your business is already placing paid ads online, you’re headed in the right direction, but you’ll get there a lot faster if you target the search queries that your potential customers are likely to use.

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Landing Pages are Critical for Local Google AdWords Buys

May 15, 2009

When buying Google AdWords locally it is important to control the landing page.

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Usability Analysis Has High ROI

May 15, 2009

Many companies hesitate to spend their interactive marketing budget on usability analysis projects. What these companies don’t know is that website changes and redesigns after a usability analysis have very high ROI. Many business users underestimate the power of usability projects, but usability analysis improves completed transactions, customer satisfaction, and brand loyalty.

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Time to Give Back

May 14, 2009

JGSullivan Interactive I would like to encourage everyone in the Chicagoland area to sign up for a wonderful way to give back to the community. It’s Chicago Cares Serve-a-thon on Saturday June 13th. Believe it or not, thousands of volunteers leave Grant Park and by bus go to schools throughout the area to paint. It’s […]

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The Last Four Feet of the Online Sale

May 12, 2009

This White Paper will show you how savvy manufacturers are using the Web to shift the balance of power in their favor, and create a win-win scenario with their best retail partners.

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Don’t Confuse Implementation with Adoption

May 11, 2009

By Brett Knobloch JGSullivan Interactive I was reading an article in Customer Relationship Management’s May issue with the same title as this blog entry.  It was citing research from 2005 and 2009 with  a set of companies revealing how much their salespeople had adopted the CRM system implemented by their company.  Despite years of hype […]

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70% is Reason Enough

May 8, 2009

By John Sullivan JGSullivan Interactive There was an interesting discussion yesterday on Greg Sterling’s Blog about the number of searches that have a local modifier to them and then Greg’s twist to try and determine how many searches end up with a local transaction. Interesting comments, too. Everyone has a slightly different view of why […]

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