Recent surveys show that 82% of consumers use search engines to find local information and the trend has been growing for years as other media usage goes down as you can see from this chart. The power of advertising on search engines is so obvious to us that sometimes we forget to recognize what is […]
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Here’s another reason why localism is going to get better online. Firefox 3.5 was just released and it has an interesting feature called Location-Aware Browsing. Here’s how they describe it. When you come to a site that is designed to present itself based on where you are Firefox asks you for permission to tell the […]
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The straighter you make the path from your PPC ads to your desired customer action, the more likely your customers will not wander off that path.
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I received a robo-call today from Best Buy. It stated that in order to use less paper and increase security that “The Reward Zone program is making some changes” beginning in October. From the Reward Zone website: * Certificates will now be available online and members will be notified via email. To make sure you’re […]
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Not surprisingly but online service coupons site visits are increasing at a significant rate. Here’s a link to comScores May report for the Top 50 U.S. Web Properties. In there you’ll find this chart which indicates a 19% increase to Services – Coupons during May. The largest increase in any category. It makes sense that […]
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Just a few day ago a client removed the Yellow Page functionality from its Adbuilder website for its dealers. That makes two that I know of since January. It’s not that the print yellow pages don’t have any readers. They still do, but it’s less and less each day. Yellow page spending continues to go down […]
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Yahoo recently announced their new online ad builder for SMBs. They’re trying to make it easy for more SMBs to spend money online in their local market with Yahoo. Based on what we’re seeing in newspaper readership and profit it’s a good bet that small businesses are looking for someplace else to put their […]
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Borrell Associates recently did a study on Local Search an developed this chart which shows the percentage of the advertising spend that goes to overhead and how much goes into buying the keywords when you use a reseller. It’s not clear in this chart whether or not the reseller also hosts, maintains and monitors the […]
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As a former advertising agency person I understand how recessions really have an impact on an advertising business as advertising budgets dry up no matter how much we argued that a recession is the best time to advertise. What’s different about this recession is that it is masking a major shift in the way advertising […]
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