Porsche does a great job of moving a potential customer from the brand site to the local dealer site so that a consumer isn’t even tempted to think about another car. Instead of the dealer locator linking to a site controlled by the dealer, and therefore running the risk of the consumer seeing other brands […]
Read MoreOne of the new beta services we got to see at the recent B2B Refocus Summit in Mountain View was Google Product Search. This free service takes a product data feed from a brand manufacturer or online seller and pipes it into organic search results with a link to buy online. Several advertisers are using it […]
Read MoreThere are still lots of things on the Internet that just don’t make sense from a marketing perspective. One such common practice is for an independent dealer to link back to the manufacturer’s site for product information from his site. The problem with this fairly common practice is that the consumer gets lost in a […]
Read MoreKnowing that the best conversions result from matching your keywords to your text ad to your landing page, advertisers should only consider adding the Google AdWords Plus Box product detail to highly targeted keywords where the searcher has already narrowed down his search to a specific product category.
Read MoreWe’ve all been to great brand sites where you can learn a lot about a product’s features and benefits. But then what happens? It seems that at many major brand sites whoever is in charge of creating links to the local retailer where you can actually buy the product isn’t paying much attention. I don’t […]
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