MAGNA’s Media Advertising Forecast just came out and not surprisingly media spending will fall 14.5% this year but the good news for the industry is that the worst is over. In fact, they see improvement in the second half of this year because the first half was down 18% . In 2010 they predict media […]
Read MoreAs we get more comfortable and gain confidence searching online, we enter longer search strings. More words in that little window. Trendspotting put together these observations to show how our search behavior has changed over time: Searching for 1 or 2 words has dropped while multiple word searches are increasing. The research also shows that […]
Read MoreJ.D. Power and Associates recently released their semi-annual study on automotive sites and found that the brand sites who recently changed to focus on lower funnel issues like “build a vehicle,” “get a quote” and “find a dealer” suffered in their evaluations by consumers. The study was done with consumers who were interested in buying […]
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