Social Network Ad Leads to Using Search Engines

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There is an interesting study out from ROI Research and Performics  about how consumers learn about a product on a social network site and how they react to it.

social-network-purchase-process

We’ve been big proponents of using local search with a link to a local dealer’s microsite that is loaded with your information and the dealers.  This report tells us that if you’re thinking about using social networks to promote your product, the first step would be to buy search.  We agree.

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