Previously we’ve reported on the number of videos that are being viewed each month online. Now we’re seeing how brand marketers are currently using videos online from a TurnHere Internet Video survey.
It makes sense for brands to produce online videos as we’ve seen how much consumers like to watch videos online and video is a great way to deliver a brand message.
Now, as with everything on the Internet, how do you push these videos out further than your brand site and how do you control the quality of the videos your dealers will soon be interested in producing?
The best way to do it is to put a video player on your dealer microsites where you control what’s played and track everything that happens. You’ll save your retailers the time and expense of doing it themselves and they’ll love you for it.