Porsche does a great job of moving a potential customer from the brand site to the local dealer site so that a consumer isn’t even tempted to think about another car.
Instead of the dealer locator linking to a site controlled by the dealer, and therefore running the risk of the consumer seeing other brands it looks like Porsche provides microsites for all of their dealers.
Porsche controls the look and feel, provides some valuable features like “Build your own Porsche” but allows the local retailer to upload inventory, pricing and pictures among other things. The consumer is happy, Porsche is happy and the dealer should be happy, too.
More great brands should do a better job of getting a consumer from the brand site to the retailer site and into the store.
See it here.