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Showrooming is a Tough Problem for Retailers to Solve

March 5, 2013

Showrooming  is a relatively new phenomenon in shopping and it’s a tough problem for retailers to solve.  It’s when a consumer with a smartphone is in a retail store and they use their phone to find the product they are looking for online at a better price.  What’s a retailer to do?   The above chart […]

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What Triggers an Online Search for a Product?

February 27, 2013

Here is an interesting chart from BIGinsight.com that tells us what motivates consumers to start searching for product information online. Before you study this chart too closely you should also realize that in a December 2012 study they found that over 85% of consumers regularly/occasionally research online before buying a product. The chart above supports […]

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Traditional Media Ad Spend Continues to Decrease

February 20, 2013

The transition from traditional media to digital continues to move as about one third of marketers surveyed expect to decrease their focus on print newspaper advertising in 2013 according to a recent article on eMarketer.com. The reason for the decrease is so that marketers can spend more money on digital media. As marketers deal with an increasingly fractured […]

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Time to Rethink How Local Digital Media Works

February 14, 2013

Here’s a good post from Search Engine Watch that can get you to rethink the way you advertise locally. It starts with understanding the different types of digital media available to us today.  So often when you think about your marketing budget you only think about paid media, but earned and owned can be much more valuable […]

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The Internet Makes Local Marketing Much More Challenging

February 12, 2013

The Internet has made and continues to make a big difference in the way consumers research and buy products.  It’s always difficult to explain the magnitude of what is happening, especially on the local level.  I ran across this graphic from a blog post at Screenwerk.com and thought it was worth sharing. The author, Greg […]

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Earned and Owned Media Merge on a Dealer’s Landing Page

January 25, 2013

Here is a very good article from FastCompany.com that focuses on the way digital content must be shared between owned and earned media, even to the point of blurring the distinctions between the two. From the article, Many marketers are not doing a good enough job supporting their earned content once it’s created. They have forgotten that […]

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Social Media Usage on the Rise for SMBs

December 10, 2012

Here’s a recent report from MarketingCharts.com that paints a good picture of where small businesses are today with their usage of social media and how according to Facebook the trend is up. From the article, Small businesses are behind in their adoption of social media, finds Hiscox in survey results released in December 2012. Just 35% of […]

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Build Apps or Mobile Sites?

December 5, 2012

Lots of marketers we talk to have been dabbling in building apps for consumers for a few years and none of them report to us that they’ve had any real success.  On the other hand, marketers who are building mobile sites using HTML5 are very pleased with the results.  Here’s a great report from BusinessInsider.com that […]

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Online Content in Local Context Leads to More Sales

December 4, 2012

There is a lot to be said about the value of owned and earned media online and what drives their value is great content.  Here’s a chart that appears in an article on eMarketer.com that indicates how much value marketers are putting on good content. Then they make the point about content being tied to […]

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Internet Ad Spend Beats Print, Finally

December 3, 2012

I can’t believe it’s taken this long but we’re  finally seeing advertising dollars follow consumers to the internet where print and internet ad spend will be equal in 2015. This chart appears at statista.com and they explain it thus, According to a recent forecast by ZenithOptimedia, online advertising in 2015 will overtake print advertising for the […]

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