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Mobile Ads and Your Dealer Channel

September 28, 2012

Here is an interesting article from the The Wall Street Journal that compares the cost and market for mobile ads. This chart shows that mobile ads are quite a bargain yet advertisers haven’t put much of their budgets into mobile, according to the article: This year, research firm eMarketer Inc. projects less than 2% of […]

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Preprinted Inserts are a Bigger Piece of a Much Smaller Pie

September 5, 2012

This is an interesting graphic from the Newspaper Association of America that I came across while reading a blog post at ReflectionsofaNewsosaur.com First you can see how newspaper print sales have fallen from $9.8 billion in the first quarter of 2007 to $4.4 billion in the first quarter of 2012.  Ouch! Secondly, preprinted inserts have […]

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Mobile Works for Couch Potatoes Too

September 4, 2012

Local advertising is continually changing and mobile should be a big part of your plans going forward.  Most often we think mobile is powerful because we envision consumers moving around a city looking for a dealer that sells your product.  That certainly is one reason why mobile should be a part of your strategy.  But, […]

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Dealers Believe in Digital Advertising, Do You?

August 23, 2012

We still get asked about what independent retailers think about digital advertising as opposed to traditional advertising.  Here’s a chart from emarketer.com that helps us answer that question. The source of the survey was Constant Contact, they specialize in email marketing so we may take a little salt with the results. The research found that […]

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Retailers Need Help in Selling to Consumers Who are Showrooming

August 15, 2012

Showrooming is the word that describes consumers who use their smartphone, while they are in a store, to search the web for the product they are interested in and, often times, buying from an online retailer or another nearby store at a better price.   If you’re a retailer, you naturally think this is a […]

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Paid Media Meets Owned Media on a Landing Page

August 13, 2012

Local advertising is changing so fast and so dramatically it’s hard to organize a strategy around the chaos.  I think one way to step back and take a look at what is happening is to think about the different kinds of media we have today.  Here’s a drawing from a very good article on Search […]

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Make Mobile Ads More Relevant by Making Them More Local

August 8, 2012

Here’s another study that confirms what I think is obvious.  If you want a digital ad to be more relevant simply make it more localized and the best way to do that is to collaborate with your local dealers. This chart is from an IAB study where they first of all learned that 70% of […]

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Location, Location, Location Based Marketing

August 1, 2012

Local marketing is changing as fast as consumers are searching for local information via their smartphones.  This chart is an indication of how fast location based marketing should be growing in your budget. From an article on emarketer.com In February 2012, the Pew Internet & American Life Project found that 74% of smartphone owners and 46% of […]

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From Ringing a Cash Register to Ringing a Smartphone

July 30, 2012

We used to talk about advertising campaigns in terms of what would “ring the cash register.”  Now retailers are looking at other ways to take an order, like via mobile and desktop computers.  Here is an interesting study about what retailers are thinking about offering consumers in the future. From the article: Providing more flexible […]

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Google Sells More Paid Clicks for Less

July 23, 2012

When we think about local advertising Google search has a lot going for it.   It’s cheaper than newspaper advertising, has better targeting than direct mail and it’s faster to implement, track and adjust than a radio spot.  Now we learn that the cost per click, year over year is going down, not up.  What’s […]

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