Advertising is in the middle of a huge evolution/revolution. Traditional advertising expenditures are taking a hit as marketers move to digital, this according to an article on eMarketer.com: According to a February report from the Society of Digital Agencies (SoDA), digital marketers worldwide are investing a greater portion of their total marketing budget online this year, which […]
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Here is a study that asked over 300 digital marketers what they think of the information they have at their disposal to measure the effectiveness of their digital marketing efforts. Overall, this research tells us that these marketers believe that digital marketing will work, they just can’t prove it or improve it. So, if professional […]
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As we move more and more to digital channels for advertising and marketing, the more data we have and the more we see how important it is to integrate, in near real-time with all the important data being collected across the enterprise. This chart comes from an article on eMarketer.com and quite nicely matches the issues we […]
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Recently there is a lot of analysis around what is going to become known as the lost decade of newspaper revenue. Here is a helpful chart in that it separates the print from the online revenue. The highlighted boxes show the big picture. Total revenue has fallen 50% since 2003. If you look at just […]
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According to a report from eMarketer, marketers plan on spending more of their budgets on video and mobile in the coming year. Almost half (49%) of US marketers surveyed by ValueClick planned to boost video ad spending, and 65% noted increases to their mobile budgets for 2012. These two channels also saw the smallest number of […]
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There are some inklings in the newspaper business that Q1 2012 ad revenue for some newspapers may increase over Q1 2011. I get this information from the Reflections of a Newsosaur blog where he also published this chart. This chart certainly prints a horrible picture since 2006 and even the rumor of a good Q1 […]
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I always enjoy reading reports about the future of local online advertising and how much it’s predicted to grow into the future. Here’s a real bonus in that it’s a single chart from eMarketer.com that compares the projected growth rate from three of the biggest researchers in the industry. Borrell and BIA/Kelsey are focused on […]
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Consumers shop much differently today than they did even three years ago and here is a chart that demonstrates the changing use of mobile phones in the shopping process. Some brands are paying attention to this change in behavior and are offering a mobile friendly brand site and mobile apps to enhance the shopping process […]
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There’s been a lot written lately about the move of advertising dollars to digital and the effect it is having on the industry. The Society of Digital Agencies recently released a new study that documents this move. This shows an increase (red plus blue bars) in paid digital media and earned/owned media at the expense […]
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As much as the Internet has changed advertising and marketing these last 15 years or so, sooner or later the technology had to become a commodity and the message, not the medium, had to move back to the forefront. Maybe we’ve hit that point. This came to mind because of an article I was reading […]
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