Here’s nother in a long list of recent research that is showing how smartphone users are changing the way consumers shop while they are in a store. This one is from JWire. This chart highlights the next challenge retailers are facing because of the power of the Internet. It used to be retailers worried about […]
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I hope your marketing portal/ad builder is loaded with ways for your local retailers to advertise locally. You certainly have the print mediums covered and are probably dabbling in the digital. Or, like some of our clients, are really into digital. Well, here’s a reason to add mobile landing pages to the list of projects […]
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“Showrooming” is a new phrase recently used by the Wall Street Journal in an article discussing what Target is attempting to do to solve the problem. Showrooming is meant to describe the use of smartphones and tablet computers by consumers while in a store to buy the product they are interested in online, for a […]
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When MIT guru, Kevin Ashton, coined the phrase “The Internet of Things” I wonder if he would’ve forseen all that is happening in 2012. This phrase refers to the notion that things can communicate to us and other things via the Internet. Just imagine if your car told you about a fuse about to blow; […]
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Technology has done a lot to help the purchase process, especially for consumers and for retailers who have embraced digital marketing. The Internet helps buyers and sellers meet on purpose, quickly. Well here’s a new phenomena that you need to help your retailers address. This study is from Prosper Mobile Insights. The challenge is that smartphones […]
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This is a fascinating study about how tablet computers and smartphones are being considered by retailers for in-store use. We’ve written here about the rapid acceptance of tablet computers by consumers and we’ve seen several studies that indicate consumers are using smartphones at retail already. Amazon even has an app that allows consumers in a […]
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Here’s an interesting article from the Chicago Tribune that does a good job of capturing the essence of digital advertising as it relates to “mainstream” advertising. The article cites a lot of statistics about the growth of digital advertising and how it has eclipsed everything except television spending and might one day soon, even exceed […]
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Pew Internet just released a study about how consumers get information about local businesses. Here is part of a chart from that study that compares Internet to newspaper as a source for local business information – other than restaurants, bars, and clubs. Right away we see that the Internet (47%) is more popular for consumers […]
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Some ideas are ahead of their time. Like the Google Catalogs idea that disappeared in 2009 and has now reappeared as an app for Android and iPad. Here is a link to Google’s video about Google Catalogs and this copy from their blog, “Google Catalogs features more than 125 brands you know and love like Nordstrom, […]
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I don’t think we have ever seen anything like the growth predicted in the usage of tablet computers. Only 5.8% of internet users used a tablet computer in 2010, by 2014 the percentage will grow to 35.6%. You can throw out all the old records for adoption of new technology because this will beat everything […]
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