With all the talk about how much of our money is wasted by the federal government, it’s good to see them saving money for a change. The US Government recently announced that it’s getting rid of issuing paper checks, in favor of Direct Deposit or a prepaid debit card that will be funded electronically. Finally. […]
It wasn’t that long ago that we could read articles like this one about how the impact of the internet wasn’t that profound. A few graphs published in the last month illustrate a different story. The first is from a Lexington Institute article with the ominous title POSTAL TRENDWATCH Q3 2011 – USPS Looks To Congress […]
Here are the results of a study done by Folyo to try and determine how much it costs to design a basic homepage. They only asked 40 designers but it is still worth noting the results. They go on to try and measure the cost of a landing page and make this observation: The cost […]
This week Amazon is expected to announce a new tablet computer for under $200. I can’t find a picture of it anywhere, but it is supposed to look like this Blackberry Playbook. It’s expected to be a 7 inch screen and will run Google’s Android software. It’s going to be a big hit this Christmas […]
Here’s a recent study meant to compare CTRs for mobile ads across competing mobile operating systems. This is interesting beyond comparing operating systems. It shows an average CTR of .52% which is much better than the average .05% we generally attribute to online ads. There are several theories on why the rate is so much […]
So often we see brand managers willing to provide banner ad designs for their retailers or even co-op banner ad development and placement, while ignoring the landing page behind the banner ad or adword campaign. This study shows us that moms are more interested in the product than they are about anything else, thank goodness. […]
Just to add to the confusion in local marketing, Google+ will have pages for local dealers. In case you haven’t heard, Google+ is Google’s new competitor to Facebook. Google+ is in beta now and Google claims it will do what Facebook does plus, among other things, have the additional capability to segment your friends into […]
It’s intuitive that the more specific your offer, the better your results will be. On the Internet that translates into generating more landing pages to better address the specific needs of your potential customers. Here’s a report from Hubspot that confirms that logic. Here’s the way they summarize their research, Often times we get asked […]
Google is relentless in its efforts to control local marketing. Here’s a new beta program for their city pages that is only available in four cities nationwide ( Austin, New York, Portland and San Diego). Go to the Portland City Pages and you’ll see how Google is trying to put all of their local services […]
Recently we’ve had discussions about older (think wealthier) people paying attention or not paying attention to brand pages on Facebook. Well here is a recent study that shows the older folks are starting to pay more and more attention to brands. The 35 – 54 year old group since September of 2010 has shown quite […]