It’s intuitive that the more specific your offer, the better your results will be. On the Internet that translates into generating more landing pages to better address the specific needs of your potential customers.
Here’s a report from Hubspot that confirms that logic.
Here’s the way they summarize their research,
Often times we get asked why a dealer should build a different landing page for every banner ad or adword campaign they run instead of just linking to their site.
Well, in addition to controlling your brand message better on a landing page, as opposed to the dealer’s site. It also works better for the very simple reason that you’re giving the consumer the information they are specifically looking for.
It’s good business to have dealers build landing pages to go with every banner ad they build in your ad builder. If you don’t, then you’re leaving a lot of leads in cyberspace and wasting money.