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Newspapers Say Newspapers Still Relevant for Shopping

May 2, 2011

I see a lot of research and I always remind myself to consider the source.  Here’s some new research from the the Newspaper Association of America  and it shows that newspapers are the primary medium for consumers checking advertising. The point they’re making is that when consumers are thinking of making  a purchase they go […]

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Online Tactics Used by Retailers in 2011

April 29, 2011

Here’s a chart from a recent report by American Express Open that shows the online marketing tactics used by small businesses. There is a lot to glean from this but one of the major changes from 2007 until recently is the increased usage of social sites by small businesses, growing from 11% to 35%. Talking […]

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Search Engines Beat Coupon Sites

April 25, 2011

With all of the attention lately about coupon sites, such as Groupon, it was interesting to see this study at MarketingCharts.com As we’ve seen in so many other studies, search engines are an important step consumers take on their way to purchasing a product. In this study they were trying to measure the value of […]

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In-Store Mobile Product Browsing Growing

April 13, 2011

Local advertising is continuing to change as consumers find new ways to shop for products.  Here’s a recent report that shows how consumers are using their phones to research products while they are in the store. This shows that since 2009 there has been a 78% growth in consumers using their phone to research products […]

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Google Adds Phone Support for AdWords

April 13, 2011

Google local search is a great value to retailers.  With Google, retailers only reach potential customers in their market, who are interested in buying what they have to sell, right now.   And, a retailer only pays when a customer clicks on their ad.  Wonderful, except it’s difficult to explain how this all works to […]

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Media Dollars Continue to Shift from Old to New

March 29, 2011

Here’s another in a long list of reports that demonstrates the move of ad dollars from traditional to new media. This prediction, like all others, shows ad dollars moving to the internet in the next few years.  Over a 10% growth in internet spending by 2015. And, it also shows that most of the dollars […]

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Newspapers Then and Now, Scary.

March 21, 2011

If you’re in the newspaper business, this isn’t a pretty chart. If you’re in the business of promoting your brand through local retailers, this is a very informative chart. The lesson to learn is that newspapers just aren’t what they used to be, they are still significant but you can’t ignore a close to 50% […]

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A Facebook Page is An Ad to a Small Retailer.

March 17, 2011

AT&T’s recent technology survey documents why small businesses (like your retailers) have a Facebook page. The number one reason is that retailers look upon a Facebook page as an advertising tool and that has a lot of ramifications.  Print newspaper readership continues to drop and alternative methods for local advertising like Facebook are becoming more […]

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Advertisers vs. Agency Digital Marketing Projections for 2011

March 14, 2011

Here’s an interesting report on what advertisers think is going to happen in digital marketing in 2011 as compared to what agencies think. The first point this chart makes is that in 2011 most everyone agrees there will be an increase in spending on digital marketing.   The only substantial predicted decline is in Display, where […]

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Smaller Retailers Spending More on Social Media

March 8, 2011

Here’s another indication that your small retailers increased their usage of social media in 2010 and intend to use it even more in 2011. This report is just another in a long line of indicators that social media sites, primarily Facebook, are becoming more important to small retailers and it’s been said that their Facebook […]

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