Local advertising continues to change and what may have been a farfetched media idea a few years ago, should be a part of your plans today. Look at this chart from eMarketer about Facebook penetration in the US. While you may not be convinced that buying display ads on Facebook is right for you, we’ve […]
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emarketer.com recently published an article about auto dealers moving their advertising dollars to the Internet. They based their thesis on an interview with the head of an advertising agency that specializes in automotive dealership advertising. Here is an interesting quote from the owner of the agency, He goes on to point out the need for […]
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Here is an interesting report about who has a Facebook fan page by category. For many local retailers a Facebook fan page has become their local web site and as a brand marketer, you have to worry about what they are saying on these pages about your brand. Because a Facebook fan page is so […]
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The rapid growth of smartphones makes it even more imperative that you have a strategy for local promotions that are mobile friendly. In case you missed this, Google has an app where you can search from your phone via voice commands and the results are based on your physical location. So, if someone is using […]
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Being in the newspaper business can’t be that much fun today, they’re struggling to keep local advertising dollars coming their way, as printed newspaper readership keeps going down. Groupon is getting a lot of press as they were the first ones to break through with local group buying in a big way but newspapers can […]
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Every year at this time we like to look back to see what the major changes were in local advertising techniques during the past year and from there project what will happen in the coming year. It’s really easy this year to see that mobile will be an important part of what we do in […]
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As you plan your marketing budgets for 2011 it’s important to look at the trends over the past few years and here’s a good chart from eMarketer that will help you see how consumers spend their time. This report would be much better if they separated TV and video into two categories, as it’s difficult […]
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Next year is supposed to be the year of mobile marketing as the number of smartphones grows dramatically. Here’s a report from Chitika that indicates most sites aren’t ready just yet and that’s something you can take advantage of. We think that the explosion of mobile devices will most directly affect the way your local […]
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Now is the time of year when we evaluate the past and look toward the future. Here’s a report from Wells Fargo/Gallup that tells us our small businesses are starting to feel better about their future. And,that’s good for all of us. Since many of our retailers fall into this category and/or sell products to […]
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Ad tracking is a wonderful tool for local advertisers. Occasionally we do it here, too. When you came to our site we placed a cookie on your computer, a very common practice done for a variety of reasons, you’ve got hundreds already. For the record, we have no idea who you are or where you […]
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