Next year is supposed to be the year of mobile marketing as the number of smartphones grows dramatically.
Here’s a report from Chitika that indicates most sites aren’t ready just yet and that’s something you can take advantage of.
We think that the explosion of mobile devices will most directly affect the way your local retailers advertise as mobile consumers are literally nearby and ready to buy.
The challenge for a local retailer is to figure out how to build and maintain a mobile site that will make it easier for mobile consumers to learn about them and your products. The solution is for brand marketers to quickly fill this void and provide a co-branded mobile site for their best retailers.
The technology is here to add that functionality to your online ad builder. Let a retailer build their newspaper ad online and push that same promotion to a mobile site that is maintained and monitored by the brand. Your dealers will love it, consumers will find it, your brand will be protected and the cash register will ring.