The New York Times is reporting this morning that Ask.com is no longer a search engine and instead is returning to being a question-and-answer service. Lots of lessons to be learned here, the most important of which is to be nimble. AskJeeves and then Ask.com hit the market with a lot of fanfare and when […]
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First of all, online display ads are up 22% over 3rd quarter of last year. And, Facebook is by far the leading player in display ads. While we spend most of our time thinking about local Google AdWords, we’ve got to keep our eye on all that is happening with Facebook, too. This chart […]
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One thing about the Internet and marketing is that things keep changing…for the better. Google is now rolling out Places and to some degree it’s another game changer for brand managers looking to advertise in local markets through local dealers. Here’s what it looks like (I added the red circles): You may not see this […]
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This might be good news for marketers, mobile users prefer using a browser over using apps for shopping tasks. This is good news because trying to promote a product on mobile apps is going to be a confusing if not impossible task as there are so many to deal with. If, on the other hand, […]
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Google, according to this blog entry, is testing Boost in several markets to a select number of small businesses. The first step is for a small business to have a Places page and from that data Google has simplified the setup and ordering process for local online search ad campaigns. Here’s the setup screen: The idea […]
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Trying to develop a marketing strategy for local advertising is a difficult task today as consumers are abandoning the tried and true print mediums for online sources of information. While gaining brand presence on social sites isn’t on the top of the list of things to do (Google local-search is number 1) it’s worth experimenting with. […]
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TMP Directional Marketing’s fourth annual Local Search Usage Study came out recently and it’s loaded with good information. Here’s a good overview chart taken from the study. It’s telling us that online continues to grow year over year as the place consumers go for local business information and Local Search should continue to be a […]
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We’ve known it for sometime that the Internet has changed the way people shop for products. It’s not good enough anymore to trust in-store displays or even salespeople as the majority of consumers do research well before they get in their cars and head for a retailer. According to a recent Pew study 58% of […]
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According to their blog, here’s what Google demonstrated at yesterday’s Interactive Agency Bureau’s MIXX Conference in New York, during their keynote address entitled “Display 2015 Smart and Sexy” : The Teracent technology is really exciting for marketers who are trying to combine national display ad buys with landing pages customized by the local dealer. It sounds […]
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The Internet is a wonderful thing as it brings us new and better ways to advertise in local markets. However, two of the challenges are to stay current with the technology and the terminology. The IAB just released Targeting Local Markets: An IAB Internet Advertising Guide and at the very end they show this chart. […]
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