This might be good news for marketers, mobile users prefer using a browser over using apps for shopping tasks.
This is good news because trying to promote a product on mobile apps is going to be a confusing if not impossible task as there are so many to deal with.
If, on the other hand, mobile browsers win the day, order will be maintained as there are a limited number of browsers we have to deal with and the only issue will be to maintain a good mobile site.
I hope this preference holds up.