It's Time to Take Your Brand Message to Local Facebook Fan Pages

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Here is an interesting report about who has a Facebook fan page by category.

For  many local retailers a Facebook fan page has become their local web site and as a brand marketer, you have to worry about what they are saying on these pages about your brand.  Because a Facebook fan page is so easy to change, it should make you even more nervous.

There are several ways we’ve seen to take  control of how a brand message plays out on Facebook.  One of the best ones we’ve worked on is to provide a tab section for a Facebook fan page to your retailers.

It happens inside of our ad builder, where we teach a retailer how to add a brand tab and then give them all the necessary content to present your brand the way you want.  Now your retailer gets great looking, brand friendly content to add to their fan page and you get to present your message to their customers without anyone paying for media.

Local advertising is getting cheaper, better and faster.   Local Facebook fan pages should be a part of your marketing mix.

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