25% of New Car Buyers Do Their Research via a Mobile Device

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Local advertising continues to change at, if possible, an even faster pace than last year.  We’ve read, written and heard a lot about the need for mobile sites as the younger generations rely on their phones more than their computers to access the Internet and to communicate with one another.

Here’s a screenshot from a recent Google blog post.

This statistic jumped out at me because while I saw the need for mobile sites for retailers, I thought we were still a little ahead of  consumer demand.  Well, I don’t think that so much anymore.  It can’t be teenagers buying cars and using a mobile site to get product information, mobile is for grownups, too.

There is a huge void that needs to be filled.  Your retailers barely have a decent web site, they’re playing with Facebook and don’t have a clue on how to get a mobile site built.  Well, as a brand manager, you can fill this void right from your ad builder.  In addition to building newspaper ads and flyers, build and host mobile friendly pages for your retailers.  Now, you’ll be combining your brand message and product information with your retailer’s input to deliver a great sales presentation right where it can help you the most, right into the hands of your most likely prospect.

The technology is here now.  Go mobile!

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