Here’s a new report from e-Marketer that tells us what online tactics local businesses are using.
The good news is that the rate of adoption for digital marketing tactics by local retailers is increasing. It took forever for retailers to get websites and now the usage will increase by over 30% in just one year. In fact, just about everything is seeing growth in the 30% range.
The challenge for brand managers now is to help your retailers spend their time, effort and money wisely. This report indicates that they’re all over the place, willing to try anything.
The best ROIs we’ve seen come from search, email, banner ads and Facebook. Making sure your retailers have the digital assets and insights for these four tactics should go along way to helping you sell more products.
Your retailers are ready.