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Big Opportunity in Online Advertising
There continues to be a significant gap in the amount of time consumers spend online with the amount of money advertisers spend online to reach those consumers. Old habits are hard to break as we see advertisers continuing to spend money on newspapers and magazines as readership continues to decline. It looks like television gets […]
Read MoreYouTube Views Tops 3 Billion a Day
YouTube is only six years old and it now has over 3 billion views per day. That’s a 50% increase over last year. In order for that to happen the number of videos uploaded increased substantially as well. So far in 2011, 48 hours of video are uploaded to YouTube every minute. That is […]
Read MoreSmartphones Are Used for Finding Product Information
Here’s another report that tells us something about how retail advertising is changing, or should be. The big point here is that as smartphone sales and usage grows it’s time to help your retailers develop content for mobile sites. The numbers are clear that smartphone users are looking for product information, then local stores, then […]
Read MorePost Three Times a Week on Facebook
Facebook has become an important part of local advertising for many of your retailers. It’s relatively easy to setup a page, it’s free and it’s popular. The challenge is keeping it interactive and that takes time, effort and good content. We’ve been asked many times how often a retailer should post something new on their […]
Read MoreOnline Marketing Tactics Used by SMBs
Here’s a new report from e-Marketer that tells us what online tactics local businesses are using. The good news is that the rate of adoption for digital marketing tactics by local retailers is increasing. It took forever for retailers to get websites and now the usage will increase by over 30% in just one year. […]
Read MoreTag Product Photos on Facebook Fan Pages
Facebook continues to add more functionality that makes it more appealing for small businesses to have a presence on Facebook and more important for brand managers to help with the process. Facebook just announced the ability to tag products in photos on fan pages. We’ve had the ability to tag people in photos for sometime […]
Read MoreFacebook is Top Social Media Tool for SMBs
According Social Media Examiner’s 2011 Social Media Marketing Industry Report, about seventy percent of SMBs say that social media is important to their business. Facebook was listed as the top social media tool followed by Twitter, Linkedin and Blogs. Generating more business exposure was cited as the top advantage of social media marketing. Other benefits […]
Read MoreAdvertising on Facebook is Now Mainstream
According to comScore, Facebook ranked as the top display advertising publisher in the first quarter of 2011, serving up nearly 1/3 of all display ads in the US. Google still leads the way in text advertising and many brands are not yet even helping their dealers place co-branded ads on Google. With Facebook ads the […]
Read MoreLast week Facebook’s new Send button launched on about 50 major websites including People, Orbits, WSJ, Huffington Post and 800-Flowers. Similar to the Like button, it lets your customers share your content. But instead of posting your page to their own Facebook page, your site visitors can share your content via a private Facebook message […]
Read MoreTablet Computers and Local Advertising
Another challenge for brand managers is coming to the forefront very quickly and it’s the plethora of tablet computers that are hitting the market. It’s not enough to worry about how consumers get your product information on desktop computers and smartphones, now you have to be thinking about tablet computers, too. Here’s an interesting study […]
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