There continues to be a significant gap in the amount of time consumers spend online with the amount of money advertisers spend online to reach those consumers.
Old habits are hard to break as we see advertisers continuing to spend money on newspapers and magazines as readership continues to decline.
It looks like television gets it about right while the Internet and Mobile are huge opportunities for savvy marketers.
Not part of this study but worth noting is that it’s hard to spend as much money online, at least locally, as it is to spend money on newspaper ads. The real point is that the ROI for online is substantially better than traditional media, yet advertisers are still on the sidelines.
In others reticence is opportunity.