Here’s another report that tells us something about how retail advertising is changing, or should be.
The big point here is that as smartphone sales and usage grows it’s time to help your retailers develop content for mobile sites.
The numbers are clear that smartphone users are looking for product information, then local stores, then product and store reviews. If you have a smartphone you know that sites that aren’t optimized for mobile phones can be cumbersome to navigate and therefore less likely to keep a consumer’s interest.
Providing your retailers with a mobile friendly site with basic location, hours and your brand logo would go a long way to filling a void that consumers need and retailers aren’t aware of. The technology is here today that allows you to add this capability to your online ad builder. In fact, you can go much beyond the basics and allow your retailers to customize the site with local promotional information and load it with brand friendly product information. And,since we also host these sites we can track consumer behavior and effectiveness.
Local adverting is changing.