Facebook continues to add more functionality that makes it more appealing for small businesses to have a presence on Facebook and more important for brand managers to help with the process. Facebook just announced the ability to tag products in photos on fan pages.
We’ve had the ability to tag people in photos for sometime but just this week they’ve added the capability to identify products on fan pages.
The benefit is that now product photos added to business fan pages will spread to friends of the friends of fan pages.
We’ve been suggesting for sometime the value in adding Facebook content in your ad builder for dealers to upload to Facebook. This just adds another good reason to take advantage of Facebook’s popularity and zero publication costs. It’s no wonder that newspapers are suffering as competitors such as Facebook are changing the dynamics of retail advertising. From a brand and dealer perspective, this is good news.